Henglin: Do this "article" on laminate flooring

In 1999, Changzhou Henglin introduced the technology and produced the first laminate flooring in the country. At present, Henglin has become the “China's laminate flooring capital” with an annual output of nearly 400 million square meters, a domestic market share of half of the country, and an international market share of more than 65%.

There are three "woods" in the word "Yonglin". However, the historical Henglin and Wood have no chance. The rewriting record is from the beginning of the birth of Changzhou Huali Decoration Materials Co., Ltd., the first laminate flooring company in Henglin in October 1999. of. In that year, the town built two laminate flooring companies, introducing two presses and five slotting lines, with an annual output of only 100,000 square meters.

However, in just over 10 years, Henglin people have continuously surpassed themselves and achieved rapid development with their keen market economy awareness and pioneering spirit. More than 400 laminate flooring companies and supporting enterprises have emerged in the town. The annual output is nearly 400 million square meters, and the annual export volume is nearly 200 million square meters. Henglin Floor has surpassed the old bases of domestic fortified wood flooring production in Changsha, Shenyang and other aspects in terms of enterprise scale, technical equipment, variety quality, market image and regional brand. It has become the country's highest industrial concentration, the best development trend, and brand strength. The strongest laminate flooring production (export) base, and seized about 70% of the global market share. "Henglin speed" shocked the peers. When Zhang Lin, the president of the China Forest Products Association, conducted a survey of characteristic industrial clusters in Henglin Town, he pointed out that the Henglin Town's fortified wood flooring industry has grown from nothing to small, only a short period of 10 years, and won in the national counterparts. The status is admirable, which is called "horizontal phenomenon" by people in the industry.

There has never been a tree in the world, and there is no passive water. The same is true of the "cross-forest phenomenon". Henglin Town is located in Shanghai's one-hour economic circle, with good infrastructure, convenient transportation and low trade costs. Shanghai Port provides a unique transportation advantage to open the international market. Henglin people have traditional business traditions since ancient times. In the early years, Henglin people used the computer console to make a fortune. In the mid-1990s, laminate flooring, as an “imported product” began to enter the Chinese market, was deeply favored by consumers. Henglin people have realized that they have “rich gold mines” because of their keen market insight and rich experience in business.

In 1999, Henglin people began to try to produce and sell this new product. They used the market sales network woven by the computer to quickly open the market in this field. By 2004, after five years of development, Henglin people have basically established a comprehensive national sales network of laminate flooring. At the same time, around the floor terminal enterprises, they have built a complete industrial chain, division of labor, upstream and downstream, and domestic and foreign trade. The development pattern; from 2005 to 2009, these five years are the most crucial five years in the development of Henglin's laminate flooring industry. The rapid development of the international market and the further improvement of the foreign sales network have fundamentally transformed the Henglin people to market sales and enterprises. Management, brand value of the understanding, these five years basically finalized the main tone of the horizontal forest export-oriented floor economy. Henglin laminate flooring has been paved from China to thousands of households around the world.

The rapid rise of Henglin's laminate flooring has made the industry look impressive. At the beginning of the floor industry, the floor industry has formed a scale of 10 billion production and sales. However, at the beginning of the company's development, it has experienced a tortuous course.