When will the Chinese furniture original launch a general attack?

Among the army of Chinese furniture brands, few were devoted to creating originals a few years ago, either secretly imitating or busy processing for foreign brands. Nowadays, the situation has changed. "Original" has become the motto of many brands. They gradually stand out from the local furniture army and shape themselves with the wisdom of design. Their efforts have also been recognized by discerning consumers, describing them as a group with "pursuits". In the huge furniture building materials city, there are more and more furniture products with innovative and design capabilities. One day, their glory will completely cover up those ugly, inferior, and plagiarized-Chinese local brands are no longer far away from international. .

Today, "original" has become the motto of many brands. They gradually stand out from the local furniture army, shape themselves with the wisdom of design, and gradually align themselves with the forefront of international furniture design.

Original vitality is responsible to the public

Speaker: Chen Xiaotai, General Manager of Top 100 Furniture

The passion for design has always been placed on the furniture. Want personality? Want to be practical? To be durable? Want a reasonable price? These are the problems that good design should solve. Furniture is not a work of art at first. Furniture that can be called a work of art is also of value. This is the charm of furniture design and manufacturing.

The foundation of furniture beauty is practicality and quality

There is a good foundation, and the more consumers like it, the more the furniture brand can continue to develop. As early as 2000, the Top 100 was collaborating with German designers. The reason for the cooperation is very simple. Their design products can be called commodities. The overall impression of German furniture products is that there is nothing special about this thing at first glance, but it can be used very well at home; then after a closer look, it will be found that the material is good and quite healthy; A deeper comparison will make this process awesome. For furniture, such products are already attractive enough to allow consumers to pay for it.

From work to product to market

If you want to face the market, the product is more important than the work. For example, personality, from specializing in "I like" to "everyone likes", may mean that some give up. The top 100 German designers have a high degree of commoditization because they have industrialized their designs, not just from scratch. After a creative artist has drawn an idea, the craftsman immediately sees whether this process can be realized. In the process of realization, the original design may need to be compromised to varying degrees. A variety of people will complete an original work, and it will be more comprehensive than a person's understanding of the market.

China's furniture design needs a systematic pulse market

The so-called originality is not imagination. The current problem to be solved in Chinese furniture design is systematic research and market research. The ideal situation should be that the first communication between furniture companies and design is the market position after the product is launched. The company will tell the designer what the annual salary of the consumer group is, how big the living area is, what they usually do for work, what is their hobby ... Market research gives designers a detailed report, and then allows them to use their creativity under these premises to make a series of products that can meet such consumer groups. Both are considering design on the same premise, and after a period of development, they can make a satisfactory product. Text / Li Dan

Let "Chinese taste" integrate into people's life

Speaker: Zhao Ruihai, President of Qumei Furniture

Cooperation with foreign designers, with their creativity, can enhance the recognition of Chinese people on furniture design, and now we hope to provide local original designers with the opportunity to allow more "Chinese taste" design to integrate into the people's life. In the near future, the first peak period of cooperation between local companies and designers will come.

Look at the market with one eye and design with one eye

Communication with many domestic and foreign designers and years of success and failure experience tell me that a good original designer should have three characteristics: not afraid of failure; knowing to explore the preferences of the public by himself; will follow the "one eye to see the market, one eye "Design" operation route.

No one is born to be able to do anything. Any problem can be solved. There are many constraints and inconveniences in making original design in China. Only by actively facing the problem and not being defeated by repeated failures can success be possible. The market is like a brutal battlefield. Demand, saturation, and re-demand may be short-term things, or it may take a long period of time. Rapid acceptance and elimination may be the ultimate destination of your work. Therefore, a good designer should know how to use his own experience to find out the preferences of the public. Designers should position the market and creation. If the market is soil, then creation is seedlings. You can only grow seedlings by finding the right and fertile soil for you. Otherwise, the potential of seedlings is useless.

"Original" is not a ticket

Home designers have far more to carry and realize than a painter or artist, which is one of the reasons why designers are difficult. For businesses and consumers to spend money to buy your design, is it a good value for everyone, or is it higher than the price? Having been in the furniture industry for so long, I know that it is not easy to be a responsible "original designer", so many people choose to be super near-path, or highlight visual impact, or use rare materials as selling points. Such practices can only be a flash in the pan.

Furniture design needs a sense of responsibility

In fact, whether a work is responsible to everyone is reflected in many aspects, not plagiarism, thoughtfulness, and inheritance value is responsible for itself; people-oriented, try to lead the direction of life while adapting to the living habits of Chinese people, is responsible to consumers ; High self-design content, controlled material use, and good cost control are responsible for the enterprise; reducing waste and supporting resource recycling are responsible for the environment. Text / Wang Sifei

Speaker: Qi Lin, President of Ronglin Shijia Furniture

Everyone is talking about originality, what kind of originality do consumers care about? I'm afraid they are still concerned about whether the furniture is beautiful, whether it is good or not, and whether it has characteristics. Such needs seem simple, but it is really difficult to satisfy their appetite. Well-informed consumers are not reluctant to pay for originals, but have not found original furniture that they recognize and are worth having.

Independent style comes from grasping life

As a furniture company, we have our own design team, which is said to be original. Actually, it is more original thinking, rather than the original product itself. For example, Ronglin Shijia uses Asian culture as the foundation. When creating products, the materials are positioned and extensive, the process has a corresponding focus, the product development is also organized, and the brand has its own characteristics. Taking betel nut as an example, when doing brand planning at the beginning, it was not to determine the Southeast Asian style first, and then to invite the design to discuss together what consumer groups the brand needs, but to take what kind of home feelings people in a busy society need as a starting point. Considering that everyone wants to be quiet and peaceful, especially after returning home, we want to relax and be comfortable, and we strive to express that feeling with furniture products. In this way, based on the needs of the public, with design as the carrier, and then blending the designer's understanding of all this and perception of life, you can create furniture products that everyone likes.

Consumers can perceive the value of design

The aesthetic level of people's home consumption is improving, which puts higher demands on furniture companies and designers. Good design will definitely be perceived by consumers, and it will also move them. The birth process of good design is difficult. As an enterprise, we can never know how to create beauty like a designer, but we must know how to look at beauty and understand what kind of beauty the market needs. Therefore, the responsibility of the furniture company is to tap out the added value of design, let ordinary consumers accept the designer's work, and let the designer serve the mass market, so that the company and the designer and the market have a benign interaction. Our designers have the same level of design as the West, and the design team is also very large. There are also many talents who can choose and connect. However, there is no good way of communication between the enterprise and the designer. Everyone is still stubborn in their own Inside the circle. Therefore, furniture manufacturing companies must come out to move closer to design, and designers need to come out.

One of the immature performances of the furniture industry is its low innovation ability

According to statistics, the furniture industry had an output value of more than 740 billion in 2009, but how much of such a large output value is brought by design products? Not much. As of today, there are more than 50,000 national furniture companies in Guangdong alone, and how many of these 50,000 can be said to have their own design brand or independent style? Very few. All this shows that China's furniture industry is still immature, but it also shows that there are many opportunities for original design, and it is precisely for these opportunities for Chinese brands to go international. Text / Wang Sifei

Design furniture like clothing

Speaker: Zhu Guangyu, Deputy General Manager of Peugeot Furniture and General Manager of Marketing Department

Not many furniture will be placed in the home as works of art. Since they are all for practical purposes, no matter the design, manufacturing process or function of the furniture, they must be down-to-earth and implemented on every actual demand of people. Those good-selling furniture are not necessarily unique, but everyone must say that it is convenient.

Good furniture must have good craftsmanship

The so-called exquisite and high-end content of furniture is not just "artwork"-it can be appreciated but not suitable for use. The biggest function of furniture is still "use", so the design or process of furniture should be restored to "use convenience" and "use comfort". The best selling furniture in the market is not the best. It is not the most delicate, but it makes people feel comfortable to use. Peugeot ’s newly launched panel system specifically highlights the use of furniture. For example, the storage function of the explicit or embedded type is sufficient, comfortable, convenient and clean. On this basis, consider less Products that highlight the sense of design.

Visually subvert the "old" image of classical European and American furniture

Classical European and American furniture have certain consumption age limits from price to content, but as the market changes, this part of furniture should also be considered for transformation. Most of the future consumer market will be occupied by young people. Peugeot is expected to be in May next year. The new products of the classic series launched on the left and right have greatly reduced the age of consumers. First of all, through the visual experience such as color and finish treatment, more general consumers feel that these European and American furniture are acceptable, not old-fashioned, nor too limited by style. It looks good in the house, and it is only after you touch them that it is possible for them to carefully experience the comfortable use effect conveyed by these furniture.

Furniture design should be like clothing design

The classic style is unchanged, the decoration technique is always new

In fact, furniture design does not necessarily have to break everything inherent, and create a look out of thin air. Those homes accepted by the market and the public have its classic way. Therefore, like clothing design, the decoration should be based on the classic models. The improvement of the method of manufacturing new products, the new furniture products launched under this concept are also easily recognized by the market and successfully listed.

For more furniture information , go to http://news.gojiaju.com/

                                        Welcome to provide news interview clues Advertising / News Hotline Turn 8004

Garden Lamp

Garden Lamp is a kind of outdoor lighting lamps and lanterns, usually refers to the outdoor road lighting lamps and lanterns below 6 meters.The Garden Lamp is characterized by its diversity, beauty and decoration environment, so it is also called landscape courtyard lamp.Slow lane, narrow lanes and is mainly used in city residential areas, tourism scenic area, outdoor lighting, park, plaza and other public venues can prolong people's outdoor activities, improve the security of the property.

The Garden Lamp has many styles, each style has its own unique name.For example, Water,Moon,Diamonds,Lucky and UFO, these garden lights are not only elegant in name, but also artistic and elegant in appearance.

The Garden Lamp body is aluminium alloy profile is used for manufacturing, high strength, light pole electrostatic powder spraying process, anti graffiti proof, radiation stainless steel links, anti-corrosion ability, patent luminous light pole, the built-in LED light source, disassembling design is reasonable, easy to install and maintain, installation height is 3 to 5 meters.

Technical parameters

Garden Lamp,Garden Lamp Post,Garden Lamps Solar,Garden Lamp Post Solar

Jiangsu chengxu Electric Group Co., Ltd , https://www.chengxulightings.com