Anatomy of the corporate environment of China's color steel structure

The industrial environment of a steel structure enterprise refers to the medium that links the macro and micro environment. It includes the environment of the industry where the enterprise is located and the geographical environment where the enterprise is located.

1. Industry environment of Caigang Steel Structure Construction Enterprise

Caigang Steel Structure Construction Enterprise is a new type of enterprise. It is the inevitable result of the industrialization and industrialization of the construction industry. It falls between the mechanical industry and the construction industry in the industry classification.

According to the concept of Porter (MEPorter), the fierce competition in an industry is rooted in its internal economic structure. There are five basic types of competitiveness in an industry:

First, the possible new entrants, the current development of the steel structure steel industry is very rapid, because the industry is still in the development stage, the entry cost is not high, so many businesses have invested in this industry. The new entrants will continue to increase competition among enterprises.

Second, the pressure of alternative products. Caigang's steel structure products are mainly used in factory buildings and warehouses. He is a good substitute for concrete structures and grid structures, and products that can replace color steel products have not yet emerged. Therefore, the pressure on the steel industry in the color steel industry is relatively small, which is very conducive to the development of the industry.

Third, there are many factors that affect the user's pressure, but costs, standardized design levels, and information are the most important factors. Due to the low cost of color steel structure products, and the increase in standardization and informationization, the pressure on users of the Steel Structure Steel Construction Company is very high. This pressure will prompt enterprises to continuously improve their management and technology.

Fourth, competition with existing companies in the industry. The intensity of competition among various companies in the steel structure steel industry depends on the number of competitors and the comparison of strength. At present, there are about 10,000 large-, medium- and small-scale steel structure steel structures, and 150 or so companies are relatively influential, and only 30 to 50 are truly large-scale enterprises.

Fifth, the pressure on suppliers. The supplier's pressure on Caigang's steel structure industry is not obvious. This is mainly due to the fierce competition among suppliers.

2. Determination of the life cycle of the steel construction industry in Caigang

The industry life cycle mainly includes four stages of development: childish, growth, maturity, and recession. The current characteristics of Caigang's steel construction industry are: high market growth rate, rapid growth in demand, steady increase in technology standardization, and trending in stereotypes. Industry standards have been introduced and revised, industry characteristics and industry competition conditions and user characteristics have been Clearly, the number of competitors has increased significantly. Based on these characteristics, it can be qualitatively judged that it is in growth.

3. Analysis of Geographical Environment of Caigang Steel Structure Construction Enterprise

China's regional economic development is divided into three parts: the eastern coastal areas, the central and western regions, and the country presents a regional economic gradient. The development of color steel construction companies also reflects this trend. Caigang steel structure construction market first rose in Shanghai and Guangdong. Although it is now spread all over the country, due to the differences in the level of development across the country, the regionality reflected in the country, this regional can be summarized as five hard plates.

The five hard plates mainly refer to the scale of the steel structure industry of Caigang Steel, which has considerable influence in the region and throughout the country.

Chengdu section: This section is the most mature and influential area. The design software is mainly based on foreign software such as STADDIII/PRO, MSA, VP and Tongji University 3D3S. The level of equipment is among the best in the country, and the level of management personnel and technicians. highest. The quality of its prefabricated steel structure is the best and it plays a leading role in the steel structure market of China Color Steel. Representative companies such as Chi Xiao and so on.

Suhang plate: This plate has the most Chinese characteristics. Due to the investment system and the philosophy of the Suzhou-Hangzhou area for making business claims, the product quality of this region is not as good as that of the Shanghai plate, but the price is very low and it is competitive in the market. The design software for this sector is basically 3D3S and STS. Its equipment is mainly provided by Wuxi Yangtong or Hualian, which is the best type of domestic equipment. However, in the near future, some companies have introduced foreign advanced design software and equipment, which will drive the product quality in the region to a higher level. Representative enterprises in this region are Southeast Grid, Hangzhou Hangxiao, Dadi Steel, Jiangsu Tiandi and Shaoxing Huaneng.

Tianjin section: The Tianjin section is represented by Tianjin Wanli Group. Its product system is dominated by UBS (European Building System). The design software is mainly STS and MBS. The equipment is based on general steel structure processing equipment, and the degree of specialization is not high. . As it is the earliest company engaged in the color steel structure in the northern region, it has a far-reaching impact on the northern region.

Guangdong-Guizhou Plate: This plate is one of the areas in which China developed the color steel structure earlier. Taiwan-funded enterprises are the main players, and Guangdong and Fujian are now in the top spot. In recent years, they have also entered the inland areas. Representative companies such as: Huayu, Shiding, Shixing, Great Wall, Huaguan, and self-supporting steel structures.

Beijing section: Beijing is the most complex section. On the one hand, Beijing is a political and cultural center of China, and its architectural design institute is Lin Li. There are four sets of steel structure design software independently developed by China. There are three sets in the Beijing area (China Building Research Institute STS, Beijing Jingzhi PS2000, Shougang Chengfeng Mesteel). For design institutes or colleges that have significant influence on Chinese architecture, including steel structures, there are Tsinghua University Institute of Architecture, China Architecture. Research Institute, Shougang Design Institute, Beijing Iron and Steel Design Institute, China Jingye Design Institute (all are the participating units of the specification of steel structures). Among them, Jingye is the earliest research unit of China Caigang's steel structure. China's domestic plate and plate machines are all developed by Jingye. On the other hand, the steel structure processing industry in Beijing is underdeveloped, and there are few enterprises that have become influential companies in the country. However, there have been more than 10 investment and construction projects recently, of which Beijing Dongfang Guangsha Steel Structure Co., Ltd. performed the best. From the perspective of development, Beijing’s plate has the strongest comprehensive ability and the most vigorous development momentum.

In addition to the above, there are still some regions that are forming a planned area for Caigang Steel Structure Industry. For example, in Shandong, there are Mateilik (Qingdao) Construction System Co., Ltd. and Qingdao Lingshan Steel Structure Co., Ltd. Among them, Mattei Lectra is a joint venture between China and the United States. Due to its influence by the United States Metallic, Caigang's products are of extraordinary design and have been established for more than two years. They have laid a foundation in Shandong and have already had considerable influence in the country. Now Leling and Zibo also have domestic and foreign investors to invest in factories. In the southwestern region, Chengdu is the core. Since last year, three more large-scale color steel and steel structural companies have also been established, but this has not yet had an impact.