Luxury goods must be unique and cannot be copied, which is also the unique value of luxury brands. Rolls-Royce stands for nobility, while Armani refers to simplicity, and LV stands for classic. These qualities are not necessarily absolute, but they must be deeply ingrained in the minds of consumers and creed. The same is true of cabinet products, only the unique characteristics are directly molded on the products to highlight the quality of luxury products. The marketing process of luxury goods is the process of continuously strengthening this unique quality.
Market reflection of production process
In addition to introducing consumers to their well-known origins, successful luxury brands have also rendered their exquisite and superb production techniques in a deep color; the manufacture of high-end cabinets in the home building materials industry can also reflect this, first of all from the production process. There is a perfect, high-quality, high-end production process. The craftsmanship of high-end products must be meticulous and meticulous, and the purity of traditional craftsmanship allows luxury buyers to emphasize the origin and selection of materials.
The selection of raw materials and products of luxury goods are very important. Almost all high-end brands will emphasize the strict origin and selection of raw materials, and the origin and selection of materials will directly affect the sales of high-end products. Such information transmission can make the value of high-end home products Get the most intuitive embodiment, thus rationalizing the expensive price of luxury goods.
Reject low-end marketing
Facing the pressure brought by the market, it is not a reasonable route for home luxury goods selection channels to sink. The sinking of high-end cabinet brand channels is the lack of brand marketing power. Owned the sales of the product, but lost the brand effect that has been maintained for a long time.
The luxury brands in China's home furnishing industry still face unique and arduous challenges in the market, but the luxury market is still developing and there is still a way to go before the mature market. This provides rare development opportunities for those immature brands. The current meticulousness and meticulousness, coupled with the purity of traditional craftsmanship, allow luxury buyers to directly link this meticulous craftsmanship to high quality.
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