Urban stone sculpture attempts to expand domestic market channels

Quanzhou stone industry in the middle of 2010 has seen a lot of new changes. The Huian stone carving, which was originally focused on exports, tried to enter the domestic market through various roads. In view of the growing prosperity of the domestic stone decoration market, the practice of overseas “package” mines, which had been prevalent in the stone industry in Quanzhou, has changed, and new investment in jade mines has appeared. Trends; In terms of exports, as the cost rises, Fujian's tombstone stone export price increases by 20%. In addition, the two sides are still looking for solutions to issues such as the currency settlement of Sino-Japanese stone trade and the definition of “unjust claims.”

Urban stone carving first tasted the domestic market. The new space was affected by the decline in foreign trade demand. Since last year, Hui'an stone carving industry has actively explored the domestic market and achieved certain results by relying on the development of domestic urban construction and real estate industry.

Since the 1990s, with the rise of the European, American and Japanese markets, the development speed of the outward economy of Hui'an stone carving industry has further accelerated. The products have been exported to more than 30 countries and regions including Japan, Europe, the United States, and Southeast Asia. However, as the industry develops, it also faces various pressures. Since 2008, the demand of overseas markets, especially the Japanese market, has fluctuated due to factors such as the rise in the value of renminbi, rising prices of raw materials and freight, and the international financial crisis.

Jiang Xizong, the chief vice president of the Quanzhou Stone Chamber of Commerce and the chairman of the Quanzhou Haoxiang Stone Industry Co., Ltd., said in an interview with the author that the quotation of the stone tombstone in Japan was almost twice as many as it is now more than ten years ago, but later the stone industry in China emerged to supply more than The situation of seeking, the Japanese side took the opportunity to keep the price down. Although the industry has mentioned several prices in recent years, the magnitude has not kept up with the pace of exchange rate changes. Traditional stone carving products have been under heavy pressure for export. While the overseas orders have decreased and the export rate has decreased, the domestic market has shown an upward trend.

Zou Chuansheng, president of China Stone Industry Association, said that the process of urbanization in China is accelerating and provides a broad domestic market for the stone carving industry. "Despite the impact of the financial crisis, China has also introduced a number of policies to stimulate domestic demand, so there is reason to believe that the stone carving industry has great prospects for opening up the domestic market," he said.

The real estate decorative stone carvings, urban garden stone carvings, and cemetery tombstones have become the way for the stone carving industry to seek a breakthrough in the domestic market. According to the introduction of Jiang Xizong, the company’s new organization department opened up the market and set up more than ten domestic sales outlets. There are many stone carving companies that share the same initiatives.

“The development of domestic cities is changing with each passing day, opening up a vast urban carving market. In addition, in recent years, the reform of the domestic funeral system and the promotion of the construction of the cemetery will bring about huge market space. On the other hand, with the improvement of the domestic economic level. The demand for tombstones in the market has also evolved from the ordinary, simple and elegant to the exquisite direction,” said the industry insider.

It is understood that many companies in Quanzhou have earlier involved the tombstone market in China, and have formed partnerships with a number of domestic cemetery builders, and tombstone stones that conform to our culture are also in mass production.

Hui'an stone carving industry is drawing on the experience of the Nan'an stone industry to increase marketing efforts. Hui'an Stone Carving Stone Industry Association has begun preparations for the organization of marketing training activities, and related parties are also planning to build an Eagle Art Expo Center, which is a large professional market integrating sculpture training, art development, production, display, trade and tourism.

Tombstone stone export price increase digestion costs upward pressure On November 21st, 2010, the 6th Sino-Japanese Stone Consultation Meeting was held in Chongwu, Huian. At the consultation meeting, the Stone Industry Association of Fujian Province issued an initiative to raise the price of tombstone export products by about 20% from this year. At the end of October last year, the Stone Stone Professional Committee of the Provincial Stone Industry Association conducted a survey on tombstone trading, production and processing companies in the province. The price increase proposal was based on the survey data. Experts believe that although this measure is only implemented in the field of tombstone production, and the underlying causes are relatively complex, it will greatly boost confidence for foreign trade companies that are deeply pressured by exchange rates and feel cost pressure.

According to the October-October 2010 business survey report provided by the Stone Stone Professional Committee of the Provincial Stone Industry Association, there are approximately 780 tombstone trades and production and processing enterprises in Fujian Province. The annual export output value is approximately US$1.25 billion, which is mainly distributed in Fuzhou City. Quanzhou Hui'an, Nan'an, Xiamen and Quzhou. Due to many factors such as the tax restructuring, the dramatic increase in the salaries of employees, the increase in the value of raw materials, and the increase in the prices of raw and auxiliary materials, and the shortage of employees, tombstone stone export trading companies have been in trouble and have closed down more than 120 companies.

According to the business survey report provided by the Stele Stone Committee, the cost of stone processing has risen by as much as 20.33% since last year, which is mainly reflected in the 5.53% increase in the burden of enterprises after the VAT transition; the wage increase of employees has reached 30%, which accounts for 5.4% of the total cost; ** From the beginning of last year to October, the value added was 2.9%; the cost of raw and auxiliary materials transportation increased by 6.5%. According to briefings, before this, the tombstone stone export was adopted the “No Refund” method. From July 1, 2008, the measure of 17% tax refund and 13% tax refund was used. In addition to tombstone stone processing technology requirements are strict, but also belong to labor-intensive industries, from the cost estimates, wages accounted for about 18% of the cost (according to the Stele Stone Professional Committee survey, the company's wage ratio is 15% -20%), but since the industry last year The salary rose by 34.8%.

According to industry insiders, with the rapid development of China's economy and the improvement of laws and regulations, the cost of processing costs will increase year by year along with the development of the social economy and the increase in consumption. Therefore, it will adapt to the laws of market changes and calculate according to the cost analysis. Enterprises must make reasonable price increases.

At the consultation, the stone industry in Fujian Province also suggested that the stone trade between China and Japan should be quoted and settled at the exchange rate on the day of remittance. Chinese people believe that using ** pricing, companies do not need to use various exchange rate hedging tools, which can effectively reduce settlement costs, greatly reduce exchange risk, and avoid trade losses caused by exchange rate fluctuations.

Investing in the management of decorative stone raw materials for jade mines outside the country is based on the analysis of the industry's own characteristics. There is no absolute technological advantage for stone production. The key to profitability of enterprises is the mastery and control of resource resources, and through the realization of resources, it ensures the profitability of enterprises. Remain competitive. The scarcity of resources determines who has the quality stone resources and who will have the right to speak in this industry.

At present, Quanzhou's annual export value of stone products reaches more than one billion US dollars. The main products are sold to Japan, South Korea, the European Union, the United States, Southeast Asia and other countries and the Taiwan region of China. In order to further expand exports, the stone industry in Quanzhou is actively exploring new intensive development models. Signing supply agreements with foreign manufacturers, this is the expansion form of overseas expansion of most stone companies. Until now, a large part of the enterprises have entered the stage of strategic development of joint venture mining. The usual practice is to obtain local mine development qualifications. Mingchao Stone Company has cooperated with local Chinese in the Philippines to mine the mines. The raw materials can not only be supplied to the company's processing, but also to its counterparts. Nanan Loyalty Stone has successfully settled in Tanzania and Kenya to explore the rich mineral resources in the African continent. In addition, according to Gan Chuanhui, chairman of Fujian Lingyun Stone Industry Co., Ltd., he used a joint venture mining model, which occupies more than 50% of the shares.

Compared with the previous block materials imported by Quanzhou stone companies for processing into slabs, Gan Chuanhui's overseas mines mainly produce jade, which can be used to produce tabletops and processing stone accessories. Huang Kai, Secretary-General of the Mining Committee of the National Association of Industry and Commerce Stone Industry Chamber of Commerce, agrees with the current trend of the stone industry to enter the domestic decoration industry. "With the development of the domestic real estate business, the stone has begun to be widely applied to housing decoration, especially to fine-tuned housing. In addition, the accelerating process of urbanization and the reconstruction of small towns have also brought tremendous development space to the stone decoration business." Conley Group Chairman Wang Cuixia said.

According to expert analysis, although the future of real estate is unpredictable, as an accessory, the Quanzhou stone industry has great potential if it is to increase R&D efforts in decoration design and vigorously increase the added value of products.