2010 China Hardware Brand Fashion Festival Hardware Company Decisive Campaign Marketing

On December 18th, the 2010 China Hardware Brand Fashion Awards Ceremony and 2010 China Top Ten Hardware Award Ceremony (hereinafter referred to as the “Awards Ceremony”) was held in Fangfeiyuan, Beijing Diaoyutai Museum. Jiang Ming, secretary general of the China Business Confederation, Peng Baoquan, chairman of China's Wujiao Business Association, and Zhu Renhe, secretary-general of China’s Wujiao Business Association attended the award ceremony; Wu Ming, president of Shanghai Ruiqi Tools Co., Ltd. Hall, Chairman of Wendeng Power Tools Group Co., Ltd. Yu Xingjiang, General Manager of Stanley Hardware Tools (Shanghai) Co., Ltd. China Wan Jiang, Chairman of Noble Precision Machinery (Shanghai) Co., Ltd. Zeng Honglian and other 100 hardware entrepreneurs from the National Hardware The eight media editors of the Electromechanical Media Alliance and nearly 150 people from many media colleagues have co-owned Diaoyutai.

All the award-winning guests in the Chinese Hardware 100 List were named “the year of domestic sales decisive battle” by many colleagues. Campaign marketing, do or not, brand marketing, value or worth? Since the launch of the China Hardware Brand Fashion Festival in 2010, it has been valued by hardware companies nationwide and has also been ignored by some companies.

The 2010 China Hardware Brand Fashion Festival was the first large-scale brand survey in the industry. It passed the brand reputation, user experience, keyword search, and interactive communication of rankings. At the end of the year, it selected “China Hardware Baijia Trademark” and “China Hardware "Pokka brand" and "China's hardware best image endorsement" list. The purpose of this activity is to help companies recognize the positioning of products in the public. Companies on the list can be promoted. Companies on the list are motivated to participate in a series of online and offline public relations activities throughout the year to enable participating brands, end users and the media to form Good interaction, in-depth promotion of China's hardware brand construction and overall upgrade, spread the concept of hardware humanities.

Zhejiang Yuyao, a county-level city, is part of Ningbo City, Zhejiang Province. The hardware products industry is one of its important pillar industries. There are more than 300 electric tools and accessories companies in the city, and sales account for about one-sixth of the national counterparts. It accounts for about 50% of the country's supporting parts and is one of the major production bases for electric power tool parts throughout the country. Not only electric tools, but also other industries. For example, there are more than 10 existing production enterprises in Yuyao kitchen and toilet industry, including 7 enterprises above designated size. In 2007, the output value was 2.3 billion yuan, and well-known companies such as Shuaikang, Fidelity (Yuli), Langdi, and Yingqi emerged. The tooling industry has more than 100 manufacturing enterprises and 30 enterprises above designated size. In 2007, the output value was 2.5 billion yuan. Steel tape production already accounts for more than half of global production...

It is such a small county-level city that brings tremendous shock to people. In this “Fashion Festival” participation level, Yuyao, Zhejiang Province is also full of force, Jiejie Tools, Antu Tools, Effective Tools, Golden Horse Tools, Landa Tools, Stan Tools, Tyson Tools, Pan Yi Tools, etc. Strong support was given. JJ Tools and Antu Tools are the strategic cooperation units for this “Fashion Festival” event; Antuo Tools has cooperated with China’s Wujiaohua.com and tailored the “Antuo Marketing Program” to cooperate with China’s Wujiao Film and Television Center. Co-produced a corporate video; Pan Yi tools also non-stop, co-produced corporate video; Baofeng tools corporate video is also in the preparation phase ... ... can be said that their success and focus on brand, brand marketing are inseparable.

In this global financial crisis, the smoke has not dispersed, the exchange rate is surging up and the raw materials continue to rise. Chinese hardware has really entered the “year of domestic sales decisive battle.” Today, brand marketing is imperative. On the road, the visionary is OK!