According to statistics, the population of children and infants under 16 years old in China is close to 300 million, accounting for 25% of the national population; there are 100 million children between 8 months and 4 years old; 80 million of them are urban children, which constitutes a A huge toy consumer group. China is the world's largest producer of toys. China's toy production and export ranks first in the world. There are more than 8,000 toy manufacturers in the country. There are more than 1,300 large-scale toy manufacturers, and about 75% of the world's toys are manufactured. , More than 70% of products are exported.
With the development of China's economy, the expenditure on toys among Chinese urban and rural residents will increase. If the Chinese toy consumption reaches the average level in Asia, the market size is expected to exceed 30 billion yuan, which shows that the toy market has huge potential. The huge potential of the toy market has promoted the development of the toy coating market.
At present, if our country's toy paint varieties are divided into liquid paint and powder paint according to the form, and liquid paint is divided into solvent-based and water-based paint, these types of paint are widely used in the decoration of toys. In particular, solvent-based coatings are popular with manufacturers because of their easy coloring, high color fullness, and strong gloss, and are also the most widely used. However, organic solvents include various substances such as aromatic hydrocarbons, nitrogen-containing compounds and sulfur-containing compounds, and volatile substances such as benzene, toluene and xylene. Water-based coatings and powder coatings have relatively high chemical safety and less pollution to the environment, and have been highly regarded in recent years. However, due to its cost, practicality and poor decoration, it is not welcomed by toy manufacturers. Therefore, although the development prospect of toy coatings is very optimistic, the road ahead is tortuous.
Waterborne toy coatings become the future development trend
At present, although the proportion of water-based wood coatings used in China is not large, with the deepening of people's understanding of health and environmental protection, whether it is direct purchase of wood coatings or corresponding wood products in the future, water-based will be the primary reference basis It is believed that in the future market, whether it is water-based wood coatings, or wood furniture, toys, etc. decorated with water-based coatings, will become hot products. But the cost of water-based coatings poses a big problem for toy companies.
Toy quotations cannot keep up with the increase in costs, and toy export profits have fallen further, almost bottoming out. The endless decline in toy profits also poses challenges for toy coating companies, but it also promotes the transformation of toy coating companies and promotes the development of waterborne toy coatings for toy coating companies. At the same time, the production of waterborne toy coatings is also fully in line with Energy conservation and emission reduction in the “12th Five-Year Plan†of the paint industry. Therefore, it can also be said that the production of water-based toy coatings is the best way for toy coating enterprises to achieve both benefits and social benefits and economic benefits.
China is a big country producing toys, and toy recalls are also the most. According to relevant research, the main reason for the recall of toys in China is that the content of toxic substances in toys exceeds the standard (accounting for 49% of the total cases), and the unsatisfactory proportion of the safety of toy coatings accounts for a large proportion . In order to enhance the image of Chinese toy brands in the international market and consolidate the status of Chinese toys in the world, a series of toy standards and regulations have been introduced one after another.
Toy coating standards promote the improvement of the industry level
On October 1, 2010, China's first compulsory national standard for the Limitation of Harmful Substances in Toy Coatings was officially implemented. The standard stipulates the minimum limits for harmful elements and harmful compounds in toy paints and coatings. Among them, harmful elements include total harmful elements and soluble harmful elements, and harmful compounds mainly refer to phthalate plasticizers. These harmful substances enter the human body through the respiratory tract and cause harm to human health. The implementation of the standard will make paints with a lot of harmful substances withdraw from the toy market. The current chaotic paint toy market is expected to get better, and parents can also worry less when buying paint toys.
Standard drafting experts said that whether it is solvent coatings, waterborne coatings, or powder coatings, the effect of the coatings formed on the safety performance of toys is mainly their chemical safety performance, that is, the harmful substances remaining in the coating. In general, paints inevitably contain harmful elements, but only in large amounts and small amounts. If it is within the allowable range, the harm to the human body can be ignored. However, some manufacturers use inferior paints in order to pursue visual impact, and the smell is pungent. Adults feel headaches and nausea after hearing them for a long time, not to mention young children. In addition, some children have the habit of chewing toys. If the quality of the paint is unqualified, the harm to the human body is immeasurable. The introduction of China ’s first national standard for “Determination of Harmful Substances in Toy Coatings†adopted relevant international standards, and at the same time fully considered the current level of China ’s toy companies and China ’s national conditions, which has a great impact on China ’s toy safety level. Promote.
Driven by the growth of children's population and economic development, the development of China's toy industry is in good shape, but in recent years, the toy industry has continued to fluctuate. First, China's toy paints were ordered to be recalled for exceeding the toxic substances, and then the sharp decline in toy exports. Coupled with the continued negative impact of the global financial crisis, Zou Ran, a toy industry that had been developing smoothly, was frustrated, which cast a gloomy gloom on the toy industry that had a bright future. However, huge market demand has prompted toy companies to continue to reform and innovate to cater to market development. At the same time, toy coating companies have also been working on water-based toy coatings to seize the potential market of toys. Although the national standards for toy coatings have been implemented for a long time, the overall level of the toy coatings industry still needs to be improved.
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