Cabinet industry adjustment period integration and upgrade can not be ignored

Cabinet companies in the industry adjustment period, need to take effective measures to deal with. Some people emphasize the integration, some people tend to upgrade, but in the specific operation process, integration and upgrading can not be neglected.

Advantage brands focus on industrial upgrading The dominant brands in the home furnishing industry are also inevitably affected by this national low tide. Especially after the Leonardo da Vinci incident, people were generally suspicious of high-end brands, and high-end brands often had strong overlap with dominant brands. How do dominant brands break the current situation? Compared with weak brands, the advantage brands have high brand awareness and “not bad money”. Obviously, what these brands want to do is not how to increase the brand's popularity, but to enhance the reputation and eliminate the current consumers' misconceptions about the existence of dominant brands.

To achieve this, the advantage brands need to start from many aspects to enhance the brand's overall strength. Because "not bad money", the dominant brand in this "winter" can more easily begin to improve and get "perfect, further progress."

Product innovation can not be underestimated The most important advantage of the brand should be reflected in product innovation, its products must be able to lead the fashion trend, can lead the consumer trend. When the differences in the plates, panels, and hardware used by various manufacturers are not significant, the ability to innovate becomes the most critical factor in measuring the brand; at the same time, innovative design is also the most important aspect of brand added value. Without this, consumers have no reason to spend high prices on your products.

Lack of original design and weak innovation capability are common problems for cabinet companies. This is not related to the weak awareness of intellectual property rights in the industry, but companies are unwilling or not enough attention is also one of the main reasons. Many companies do not even have their own product design teams. The only one or two so-called designers also have sales. Enterprises prefer to go to the market to plagiarize, do not want to set up their own design team, seemingly reduce the cost, in fact, weakened the brand's competitiveness. Very few companies, such as Europa and Sofia, can pull out their own design teams. In fact, it is not that cabinet companies are short of money. There are a large number of companies that do not lack capital, but lack the emphasis on innovative design.

With the concept of "whole kitchen" proposed, innovative design becomes more urgent. The market environment puts forward higher requirements for innovative design, and those companies that cannot integrate design into the overall kitchen will gradually be eliminated in the industry consolidation.

To improve product design capabilities, companies need to do four things: First, attach importance to leadership and provide sufficient research and development funds; Second, recruit outstanding design talents, establish a design team that adapts to the company's production capacity, and third, strengthen research in the field of materials. The new building materials portfolio will be applied to new products; the fourth is to study popular styles and trends and occupy the high point of consumption. Through the strengthening of these four areas, we will strive to improve the company's ability to innovate and strive to become the industry leader.