From the survey data, DVR products are still growing rapidly. In the high-end DVR market, Hikvision and Dahua currently have a large advantage and a higher market share. In the low-end and mid-range DVR market, due to the low technical threshold, competition in product homogeneity is serious. In this issue of "Pacific Security," Wang Na, the general manager of Shenzhen Norfolk Security Technology Co., Ltd. who visits franchised DVR products, asked her to introduce the development and planning of Norrison.

Introduction to Norfoss Security Technology According to Wang Na, Shenzhen Norfoss Security Technology was established in 2008, has developed to date has 42 employees, more than 1,000 square meters factory, with its own SMT patch equipment. Now Norfoss Security is a high-tech enterprise specializing in R&D, production and sales of video products. It provides customers with various high-quality DVR products and is a factory-level supplier of DVR products.

According to Wang Na, Norfolk Security Technology has a modern SMT factory. The factory has passed ISO9001:2000 certification. The product quality can be fully guaranteed. At the same time, the factory takes green as its responsibility, fully meeting the requirements of high quality and low price. . In recent years, Norfoss has launched HY and Nordisk surveillance cards, embedded digital video recorders, and integrated cameras in the market. At the same time, Wang Na also said that "quality products, sincere service, pioneering and innovative" is the entrepreneurial spirit of Norwich, is Norfolk commitment to customers, is the reason why customers choose Norriss as a partner. As a company integrating R&D, production and sales, Wang Na emphasized that Norfolk believes in continuously launching competitive products to cope with increasingly fierce market competition.

Linuo Yu, Xing Yuxin - Norfoss Security Technology's credo recalls past developments. When Wang Na mentioned that at the beginning of 2008, she rented two counters on the third floor of the Pacific Security Market. At that time, he did not expect that counters. Marketing has brought unexpected benefits. Wang Na said that at the time the flagship product was a 7130 chip video capture card. At that time, it was transferred from other companies. It did not have the strength to produce. However, the customer response was very good and the sales volume was steadily increasing. So she looked for a sticker. The processing company foundry, and the amount of counter sales gradually increased, and later, they successively made products such as 6802B, 6805A, 9200, and the types of capture cards became more and more as the market changed. There are many more types behind. With the development of the market, relying solely on the production of other companies is far from enough, and the profits are also greatly limited. Then Wang Na thought of opening a company, because she thought of the "rules of the company and his business" in the business law. , So decided to use this motto to register Shenzhen Norfolk Security Technology Co., Ltd.

After registering the company, Wang Na decided to increase investment in the production line to purchase a SMT placement machine in order to expand production capacity. Now, Norfolk Security's production includes dot matrix infrared cameras, network cameras, general infrared waterproof one machine, CCD board machine, infrared light board and other products, because of the obvious advantages in terms of product price, quality, after-sales service, etc. Sales have been steadily rising. Now, Wang Na has set up three branches and four offices.

For the sales of Norrison’s products, Wang Na revealed that the average monthly sales volume of Norrison's acquisition card is about 15,000 units, the monthly sales of cameras are about 10,000 units, and the monthly sales of CCD triggers are about 15,000. Thousands. In addition, Wang Na also mentioned that because of the use of Dingyuan series infrared lamps, the infrared lamp of Norwich, the market price is slightly higher, the current market acceptance is relatively low. However, Wang Na said that Norfoss will continue to follow the high-quality product line. Although some customers do not accept high-priced products, Wang Na believes that quality is a fundamental foundation for a company. After all, customers will realize that the price will be paid for. In turn support high quality products.

Norfolk insisted on a branded route that looked around the market. Wang Na mentioned the homogeneity of the DVR market. Similar to the situation of many other products, homogeneity is serious in the low-end market of DVR. The main reason for this phenomenon is that the technical threshold of low-end DVR market is low, and the market competition is fierce. In the low-end market of DVR, there are even manufacturers who cut corners in product quality in order to make low prices and continue to reduce costs, which not only harms the interests of their peers, but also does not help the development of the DVR market. Wang Na believes that a company that does not own its own core technology is difficult to make big. Only by relying on strong technical strength can companies continue to grow and develop. Norfolk will adhere to the brand line and become bigger and stronger during the fast-rising period.

Concluding remarks Through an interview with Nordisk, we can positively understand that the DVR market is still developing at a high speed. In the DVR market, many companies currently survive, and only by truly mastering core technologies can companies survive in increasingly fierce competition.