The Global Home Furnishing Industry Forum will be held in Chengdu on July 2, when the Chinese home furnishing industry will focus on Chengdu. An important part of the forum is that the forum organizing committee joins hands with a professional survey company to publish the results of in-depth market research after two months-"2012 Chengdu Home Furnishing Market White Paper".
The white paper revealed that in Chengdu, the professional home market under construction and already operating around the city will reach 10.48 million square meters. This phenomenon is called "Chengdu phenomenon" by the industry. The main battlefield of the "Chengdu phenomenon" is concentrated in Xindu and Qingbaijiang. I walked into the Chengdu Furniture Industrial Park in Xindu and tried to interpret the "Chengdu phenomenon" here.
The majority of home furnishing practitioners and those who want to join the Chinese home furnishing industry are welcome to sign up for this forum. The free registration hotline (028) 86613333-1.
Speaking of world-famous furniture exhibitions, people's impressions will appear high in Milan, Italy, Cologne, Germany and the United States ... However, in the near future, Chengdu Furniture Industrial Park in Xindu will occupy a place in the global home furnishing and furniture layout. Yesterday, the Chengdu Furniture Industry Park Management Committee announced the timetable for the promotion of the park's 100 billion industrial park. By 2015, the total output value of the manufacturing industry and the transaction volume of the service industry will reach 100 billion yuan.
Explosive growth
Build 100 billion furniture industrial park
"After the completion of the global home CBD project, there will be explosive growth!" Xue Dexian, executive deputy director of the Chengdu Furniture Industry Park Management Committee, is full of confidence in the construction of the Chengdu Furniture Industry Park's 100 billion industrial park. In the first half of this year, the park clarified the progress of the 100 billion industrial park: the target task in 2012 was 24.5 billion yuan, 37.5 billion yuan in 2013, 67.5 billion yuan in 2014, and the historic 100 billion yuan target in 2015.
Xue Dexian told me that manufacturing and service industries are the two biggest growth poles in the park. If the furniture manufacturing industry is growing linearly, the growth of its global home CBD projects is explosive. According to the timetable, the transaction volume of the service industry will soar from 6 billion yuan in 2012 to 66 billion yuan in 2015. Xue Dexian said that what is to be done now is to strongly promote the construction of the global home CBD project. The first phase of Jiahejiayuan International Home Furnishing Mall has entered the stage of comprehensive renovation, and will be put into operation in October. During the furniture exhibition on July 4, it was the first in the furniture industry to create an innovative business model of "industry" + "real estate" in the furniture industry. The home shopping mall will also make its first appearance before the opening of the Xindu project site; the main project of the Aidangbao Western Lighting Purchasing Center has been completed, and its wholesale area is expected to open on August 8. The main project of Zhongrun Europe City Phase I project has been completed.
In addition, there are 5 projects including Runchuan, Mingdao, Yales, Yashilin, and Xingyu that are undergoing land delisting. A large number of new projects are about to start quickly, and the global home CBD will usher in a new era of high-speed construction and development.
Seize the opportunity of the North Reform
Occupy high-end industry
Although Chengdu Furniture Industrial Park is not within the Chengdu North Reform Project area, the Park Management Committee still views the North Reform Project as an opportunity. Xue Dexian believes that the North Reform Project will promote the optimization of the urban form and industrial transfer in the region, and the park will selectively undertake the mid-range relocation of enterprises.
He told me that the park will set the threshold for secondary investment [introduction to the latest developments], aiming at the high end of the industry. On the basis of the introduction of more than 100 national-level well-known brands and nearly 200 provincial-level well-known brands, this year will strive to achieve the introduction of well-known The goal of doubling the number of brands, and strive to introduce a group of world-famous home furnishing brands into the park as soon as possible, promote the high-end and professional development of the CBD area, and form a cluster investment effect of "inviting a group of large enterprises and building a large base".
Representatives of settled enterprises said
In scientific planning
Let the industry and real estate win the future
"We selected the home and home in Chengdu Furniture Industrial Park, which is to consider the industrial chain formed in the industrial park under the scientific planning of the government and the huge industrial aggregation effect." For the future of home consumption, He Xiaoping believes that the entire home furnishing industry has formed With more than 100 sub-sectors and a large home furnishing industry ecological chain with a market capacity of nearly 2 trillion yuan, the Chinese home furnishing consumer market has entered the era of "big home furnishing", and home furnishing, as a large number of occasionally specific consumer goods, has also entered the circle Stratification and suburban consumption era, this requires a platform for industrial development to meet the needs of the times.
He Xiaoping said that homes and homes are in line with the needs of the times, combined with the government's overall unified planning, taking the lead in the "industry" + "real estate" model, fully integrating the industrial support behind the furniture industry, to achieve "small striving", both through real estate To obtain profit to develop the furniture industry, and let the furniture industry serve real estate, forming a new development model of the furniture industry that is interdependent, mutually promoted, and virtuous circle by industry as a cluster and commercial real estate.
The leader in the home industry says
Yuan Boyin, President of Red Star Macalline Group:
Real estate regulation accelerates innovation in the home furnishing industry
Red Star Macalline, a leading Chinese home furnishing distributor, has more than one hundred stores across the country entering the era of the hundred mall, and its experience and opinions are the focus of attention in the home furnishing industry without exception. At this global home furnishing summit forum, Yuan Boyin, president of Red Star Macalline Group, will be the keynote speaker of the forum. Yesterday, Yuan Boyin accepted an interview with a reporter from Chengdu Commercial Daily.
For the home furnishing industry in China, Yuan Boyin feels the deepest is that the industry has become more standardized, and will become more and more standardized. Sellers and some factories generally need to increase their confidence and endurance in dealing with market fluctuations. The original design of Chinese furniture is in the ascendant, which is also the biggest driving force for the future development of the industry. Under the regulation of real estate, the home market share corresponding to the new house market has generally been reduced, and the center of gravity of the commodity structure will move down. However, under the new market situation, consumers' taste for home furnishing is getting higher and higher, and they will relatively enter an era of rapid update in terms of improving their living environment. And these needs are what Red Star Macalline has been paying attention to, "We will continue to provide consumers with more inspiration, better products and better services in the home based on the changing needs of consumers." Yuan Boyin At the same time, I believe that using good ideas and innovations in materials and design to promote the growth of the home furnishing market will be the future trend of the Chinese home furnishing market.
Yuan Boyin emphasized that the national promotion of housing industrialization is a need for sustainable development, which will accelerate the industrialization of the home furnishing industry. There is no integration or integration relationship between the home furnishing industry and the real estate industry. For the home furnishing industry, what the home furnishers need to do is to integrate in their own circulation chain.
At present, consumers' consumption of home furnishing has risen from basic life needs to the pursuit of home beauty and the pursuit of personalized home furnishing. At present, many real estates are made of hardcover rooms. Some people think that this will cause great trouble to the home store, but Yuan Boyin believes that this does not have a big impact-maybe it will have some impact on building materials for a while, but with the secondary decoration The bigger it comes, the more it will be added. Red Star Macalline will also focus on the consumption characteristics and channels of Chengdu's "back home improvement market", combine its own chain brand advantages, and cooperate with branded home furnishing factories to customize a home improvement plan-based service system for Chengdu citizens' families. Chengdu Business Daily reporter Zhang Wei
Wang Xuemao, President of Sichuan Furniture Industry Chamber of Commerce:
Join the home furnishing industry to have a long-term mentality
"If you want to enter the home furnishing industry, there is no long-term plan, no long-term mentality, don't come in!" Wang Xuemao, president of the Sichuan Furniture Industry Chamber of Commerce, told the Chengdu Business Daily that in recent years, the number and capacity of the home furnishing market has increased rapidly, and it is invested in home furnishing. With more and more funds, hot money and talents in the market, on the one hand, it confirms the development potential of the industry as a sunrise industry, on the one hand, there is also a blind "lump of bees" phenomenon. Now, as the market environment changes, some people are hesitant, confused, and afraid, and even question the development of this industry. He hopes that during this period, the forum will be a sound development of the industry in the future, justify the development of the industry, and find a way to the future in the collision.
Rong Yuwei, Executive Vice President and Secretary General of Sichuan Furniture Import and Export Chamber of Commerce:
Only by finding the right market can we get better
Rong Yuwei, executive vice president and secretary-general of the Sichuan Furniture Import and Export Chamber of Commerce, said that the industry likened the establishment of the Sichuan Furniture Brand Direct Sales Center Red Star Macalline Hangzhou Yifeng Store to Sichuan furniture "crossing the Yangtze River." Next, Kunming, Yunnan, China Furniture CBD in Wuhan, Hubei, and Taiyuan, Shanxi also opened Sichuan Furniture Brand Direct Sales Centers. "At the same time, we will not let local stores go." These development models appear to Rong Yuwei They are all a model that is very in line with the development of Sichuan furniture brand. This is like finding the right object and going smoothly with mutual support in the future.
Rong Yuwei said: "Finding the right market and constantly surpassing can make the home furnishing industry go better and better."
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