Ceramic sanitary industry may emerge next year

Many merchants stated that sales this year are basically the same as last year, but the manpower and material resources for this year's activities have greatly increased, and the overall profit is not as good as last year, and the order structure and the consumption structure have also changed. The bathroom brand “Durages” introduced that sales in the first half of this year were basically the same as last year, and there was a 20% increase in July-December, mainly from the tooling industry such as clubs and saunas. Jianyi Ceramics also stated that the composition of consumers has changed. Last year's transactions mainly came from affordable housing, and this year it came from villas and large-sized houses. The reason is that most of the commercial houses sold in the city center this year are hardcover rooms without renovations. Suburban housing is mainly based on large units and villas.

Floor sales have also changed. Nature's general manager Wang Weidong introduced that this year's floor market's two-level differentiation phenomenon is even more obvious. Either choose high-end products or choose entry-level products. Compared with last year, customers who purchase high-end products this year have As a result, the number of buyers buying solid wood has increased significantly. In addition, the sales of imported flooring also performed well, especially the cost-effective products in imported flooring were more popular.

This year, the marketing activities of the building materials industry are very rich. In addition to discounts, special offers, etc., almost every month, there are also some marketing techniques that make consumers brighten up, such as diatom mud merchants to play "free children's room diatom mud." The tile brand launched “Buy Building Materials and Presented Celebrity Paintings”. There are also many floor manufacturers who have expanded their product lines and imported imported flooring. And some brands invited celebrities to come to help, such as a store today, this brand invited Vivian, tomorrow another brand invited Huang Rihua.

The second half of next year may begin to pick up. Some merchants stated that the market is likely to be even colder in the first half of next year, and the market recovery may take place after July and August next year. The reason is that the first half of the year is originally the off-season of the building materials market. Considering that the property market turnover in September and October this year is good, this Most of the houses are handed over to the buildings in the second half of next year and are expected to pick up in the second half of next year.