Wuxi home improvement market layout pattern

The future trend of Wuxi home improvement market will be mainly distributed in the two major blocks of the Xihu Road shopping district and the Wuxi East Station business district. Guo Rui, general manager of Wuxi Ryan Museum International Soft Design Center, has been immersed in the home furnishing industry for more than ten years, and has his own store in Hongxing Meikailong, Yuexing and Sixth Space. His territory for Wuxi home improvement market. Has a very intuitive feeling.

Wuxi East Station, headed by Red Star Macalline and IKEA, has convenient transportation and complete categories. Red Star Macalline as an old-fashioned powerhouse, its own customer's adsorption advantage is self-evident, plus a one-stop shop service with the largest volume of 150-200,000 square meters and product categories for different consumer groups, can meet different consumption The crowd; and the addition of IKEA, adjacent to the Red Star Macalline, has injected new vitality into this business district. Consumers who originally went to Shanghai to purchase IKEA products will turn their heads to Wuxi as their destination. As a rising star, the Xihu Road business district has diverted some of its customers. From design and home improvement companies to building materials and homes, we have formed a competitive full-industry chain service. From the source of the ZTE Yipin to the building materials market such as Huaxia Furniture Port, to the home products such as Haoyijia, Qumei, Yuexing and Sixth Space, consumers can also enjoy one-stop experience and service.

“In the past, consumers were very practical in buying furniture, and they were very sensitive to price. Therefore, the stores are fighting for price and promotion, but now they are very different. Consumers pay more attention to lifestyle changes and choose quality. And it is the key to suiting you.” Witnessing the development of Wuxi furniture industry and the improvement of consumers' demand for family living environment, Guo Rui believes that this is an inevitable reflection of the improvement of consumers' living standards. “Previous consumers bought one. Set of furniture, 2-3 million is enough, now a bed can be tens of thousands, but such a market is there."

In the future, it is very difficult to determine who has more advantages in these two business districts. The key competition is differentiation and service. "Differentiation is a different product positioning, similar to the sixth space, pure high-end, many brands are not in Wuxi, such a market will certainly exist; and services in addition to the conventional means of copying for the sale of products, but also It must be clear whether furniture can be suitable for consumers and what kind of experience can it bring to consumers?"

The competition also reflects the differentiated service that extends to the soft design. “A lot of people have been making renovations, and the demand for auxiliary soft decoration has gradually increased, from sofas, curtain fabrics, decorative handicrafts, to bedding, cushions, cushions, etc., and the demand for soft decoration has grown rapidly. The customer asked us to help design a set of overall home accessories.” Guo Rui opened his Ryan Pavilion Soft Design Center into the sixth space, and he hopes to bring customized services to the high-end customers. .
The price of the fight must continue to exist in the home industry, but the industry is bound to continue to shuffle, and the key competition in the future industry competition is differentiation and service.

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