Although he was on the list of Forbes's “2015 China 30 Under 30 Entrepreneur Leadersâ€, the life of NetLibao CEO Zhao Runlong has not changed. “It only makes the users and partners have more trust.â€
The 85-year-old entrepreneur who worked at world-class investment banks such as Morgan Stanley and Bank of America Merrill Lynch not only saw many so-called successful people, but also witnessed many cases from peak to bankruptcy, so he was successful in entrepreneurship and success. There is a unique understanding, "The past achievements are likely to make people proud, let people stop, stop innovation, and even lose all the advantages and accumulations before, so as an entrepreneur, more importantly, can control the future."
Zhao Runlong said: "A real entrepreneur must have a very strong belief. That is to let the things that you do bring value changes to the users. Those who are truly successful in entrepreneurship have such entrepreneurial genes in their bones." .
We didn’t grab anyone’s job, but we’re going to make up the pot.
Zhao Runlong's first venture was when he was studying at the University of California, Berkeley in 2005. At that time, he was the president of the Chinese Students' Union. He found that Chinese students did not have a platform similar to Facebook. So he founded the Friendship Network and later developed into the largest social platform for Chinese students. And it was fully acquired by Sequoia Capital's "Occupy Network". "You have an inconvenient problem. Then you find that many people around the world have the same problems with you. If you find a solution to this problem, then you It was successful."
In 2014, he returned to China to create the Internet financial brand network Libao, which achieved a transaction amount of 2 billion yuan in one year. After the platform was not launched, he obtained a million-dollar A round of financing, and completed a 40-yuan B round of financing in the first half of the year. There are two reasons for his return to China: First, the domestic development space is larger and the market is bigger; second, the probability of Chinese entrepreneurs succeeding abroad is much lower. “Cultural backgrounds and values ​​will affect Others' perceptions of your business model,†he said.
Relying on years of experience in investment banking, Zhao Runlong found that the financial services required by Chinese SMEs are extremely scarce. “First of all, traditional financial institutions are mostly poor and wealthy, only support large enterprises, and do not care about small businesses. Second banks often only support regional expansion. I don't understand the whole industry situation, and I don't care about small businesses that do well in the industry."
Netlife is born out of this – with rich financial industry experience and Internet advantages, we will cooperate with China's leading financial institutions and leading enterprises to carry out strategic cooperation through “integration of industry and finance†to provide high-yield, safe and transparent investment users. Flexible financial products with limited duration.
In Zhao Runlong's view, differentiated competition and unique business model are the secrets of the rapid development of Netcom. "We didn't grab anyone's job, but to make up the pot. We can't do it with traditional banks. We and each one The leading enterprises in the segmentation field jointly do the credit service of the ecosystem. We choose the business owners who do well in the business and model, give them financial support, so that they can become bigger and bigger, step by step become the industry. BAT".
He further explained that, unlike most Internet finance companies, NetLibao focuses on deep segmentation and collects data on industry data such as logistics and freight, financial warehousing, garage mortgages, supply chains, art, E-commerce, jewelry loans, etc.
“When you completely imitate your competitors to do something, you have already failed. It may be good in the short term, but the future is definitely a mediocre company.†Zhao Runlong does not want to be the first ambition of the vertical segment of the credit market, “ Really great companies need to know who you are serving, who you are, what you want to do, make full use of your wisdom, and make full use of this interactive experience with the market to become an innovator."
Find a way to "fast" to the extreme
Internet finance entrepreneurship, the most important thing is risk control. Zhao Runlong is very clear that the key to the company's growth and strength is "cultivating internal strength" - the ability to continuously strengthen the ability of risk control and business development, and continue to give more investment users a better return of creative products.
“Fast and flexible is the advantage of Netcom, and we emphasize small steps.†Zhao Runlong said, “The first step in innovative attempts must be very small, so that we can both innovate and not There are too many risks. After we have determined a direction, we will make a decision after thorough consideration and research, and then we will try the water first. We will have an expected value. If the result of the test is better than this, then increase the direction. Invest in; if you don't do well, adjust your direction quickly."
Zhao Runlong admits that the Internet financial market is still unstable. The strategy and tactics for adjusting the development of enterprises in a timely manner are respected by Netcom. "We may encounter adjustments every day, so that the company will always be more efficient today than yesterday. More efficient than yesterday. How a startup can beat a big company is to rely on its own efficiency and find ways to achieve the ultimate."
For the cold winter of the venture capital circle, Zhao Runlong believes that although the capital market is slowly calming down, it is not as enthusiastic as before, but if they encounter good companies, they are still willing to vote. "Companies with low cash flow may have more pressure. Our income is relatively stable. In theory, non-financing can continue to develop. This is the most important point."
"If the preparation work and the company's own capabilities are better, in fact, the capital winter is a very big opportunity, because inexperienced competitors will die, and the remaining companies will occupy the market at a lower price." Zhao Runlong said .
There is no difficulty in a truly successful entrepreneur dictionary
Recently, Zhao Runlong is reading a book, "Establishing Hardships" - only three days of entrepreneurship is smooth, that is, the first three days. "Entrepreneurship is a process of continuous problem solving. People who can really do very successful emotional intelligence and IQ are not necessarily high, the most important thing is how to find a way to deal with problems, rather than complaining and embarrassing." He said.
"A truly successful entrepreneur must be very, very strong, and always cheer for himself. There is always another person who is supporting you to do things." As a serial entrepreneur, Zhao Runlong has a deep understanding of the loneliness of entrepreneurs. At least the problem can't be told to the staff; they can't tell the board that they just look at the results; friends can't say that they probably don't know what you are doing."
"There is no difficulty in the truly successful entrepreneurial dictionary. Every difficulty is a challenge. This is the driving force behind entrepreneurship." Zhao Runlong said that if entrepreneurship is only for money, there are actually many opportunities to make money, and there is no need to bear so much. pressure. Today, the biggest challenge he faces is how to achieve his goals. "I will continue to compare myself with myself and always want to do better."
He bluntly did not think about the failure of entrepreneurship. "I believe that if I maintain this rational judgment now, it should not be too bad. The key is not to be overwhelmed by short-lived victory."
In one year, the number of employees of NetLibao increased from 50 to 60 to more than 300 people, renting a whole floor of a high-end office building in Beijing East Third Ring Road. The company's wall is full of inspirational slogans: "Immediately, until tomorrow you will lose" "Life is to change the world, nothing else" "Either a cow, or a roll!"
Zhao Runlong seems to have almost no shortcomings, just a little cold. The staff commented on him: very good, very hardworking.
Zhao Runlong’s home is less than 10 minutes away from the company. Many employees can see this always-working and fascinating boss almost every working day.
Concerned about surprises
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