Hardcover room rises fiercely, how does the furniture industry respond?

In recent years, the furniture industry has been rumored to have poor sales, enterprises have stopped production and closed down and other "downstream" news, while the real estate industry's hardcover rooms are on the rise, selling everywhere. Real estate business joint furniture design company is dividing the "cake" of the furniture market. For example, real estate giants Vanke, Evergrande, and Zhonghai have launched “hardcover” hardcover rooms in Beijing, Shanghai, Guangzhou and other places, and “one-stop” selling houses. The big brands such as the icon, the nature, and the delf have also embarked on the road of integration. While selling the floor, cabinets and bathrooms, the whole house furniture is packaged and sold. Other tooling companies, home improvement companies, and fixed-loading companies have also fought their homes in hardcover, rushing to the residential hardcover industry.

"Hardcover room" is coming, what about the furniture industry? Furniture companies are tempted to change their temperament and plan to respond to the general trend of “hardcover rooms” through the following three aspects.

First, the joint real estate developers took the initiative to fight for share.

Faced with the trend of “Hardcover House” and the future trend, some Shenyang furniture enterprises took the initiative to cross the border and moved closer to the upstream real estate business. They relied on their own overall home design, manufacturing, service capabilities and brand influence to participate in the hardcover housing project and win corresponding Market share.

In May of this year, Shenyang Longzhao Furniture Co., Ltd. took the lead and cooperated with China Real Estate leader Vanke. After successful evaluation of corporate strength, design and manufacturing capabilities, product quality, industry performance, market performance, customer service and social reputation, it won the bid. Shenyang Vanke Runyuan's small and medium-sized model room has become the first Shenyang furniture enterprise to hold hands with real estate giants. Shenyang Longzhao Furniture's full set of "customized home" is highly praised by the market for its exquisite chic, bright color, reasonable layout and unique craftsmanship. As a result, Longzhao became a furniture manufacturer for the modular design service of small and medium-sized hardcover houses in Vanke Runyuan.

At present, several furniture companies in Shenyang have become the partners of real estate business hardcover housing projects with their overall home design and manufacturing, which has won a certain market share and opened up a new road for enterprises to overcome difficulties, survive and seek development.


The second is to develop new products and target space to gain business opportunities.

In fact, due to the home design style of the hardcover room, it can not meet the individual and practical needs of all owners, so it provides a market space for “creative furniture”. As long as the furniture companies develop their home products that meet the needs of the market, they can find new business opportunities and gain a new "Qian Jing" in the era of "hardcover rooms". At this year's Shenyang Home Expo and Spring and Autumn Housing Fair, Shenyang Yixin Industrial Co., Ltd. launched the patented product “Multifunctional Deformed Furniture”. Yixin “Multi-Functional Deformed Furniture” integrates study tables, bed-beds, bookcases and lockers into one. It is convenient to “table change bed” or “bed change table”, and expands the innovative features of “one room and two rooms”. It has won the favor of real estate developers and has become a hot-selling product for many small and medium-sized hardcover owners.

The third is home personalization, high-end customization to win the market.

"Hardcover rooms" are coming, furniture companies are "integrated by housing enterprises", and they provide customized packages for small and medium-sized housing enterprises. At the same time, they should design and manufacture them in a personalized way, and implement differentiated operations to open up new markets. Shenyang Dongxing Wood Industry is known as the high-end American-style furniture. While entering the “model room” of many domestic real estate projects, Dongxing Wood has launched a “beauty” to keep eye-catching, “quiet” to raise the heart and “healthy”. Health care, high-end customized series of products that are “environmentally friendly” and serve high-end customers such as villas and high-end residences. High-end customization has gathered a series of menus such as “professional customization”, “high-end design” and “integrated soft assembly decoration” to meet the individual needs of customers, demonstrating the overall design, manufacturing and decoration capabilities of the company and winning more customer resources. .

Since the product categories and business models of furniture companies are not the same, it is more than the above three strategies to deal with the trend of “hardcover rooms”. As long as furniture companies adapt to the general trend, embrace the upstream and downstream, and diversify their models, they will surely find more new business opportunities, seek a new and new way out, and harvest more new "Qian Jing" to achieve better new development.

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End Mill

1.cylindrical milling cutter
Used for processing flat surfaces on horizontal milling machines. Cutter teeth are distributed on the circumference of the milling cutter, and are divided into straight teeth and spiral teeth according to tooth shape. According to the number of teeth and coarse teeth and two kinds of fine teeth. The helical tooth rough tooth milling cutter has fewer teeth, high tooth strength and large chip space, which is suitable for rough machining. Fine-tooth milling cutters are suitable for finishing.
2. face milling cutter
Also known as disc milling cutter, used for vertical milling machine, end milling machine or gantry milling machine processing plane, end face and circumference have cutter teeth, also have coarse teeth and fine teeth. The structure has three kinds: integral type, insert type and transferable type.
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Used for processing grooves and step surface, knife teeth in the circumference and end face, can not work along the axial feed. When the end mill has end teeth through the center, axial feed can be provided.
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Used for processing all kinds of grooves and steps, its two sides and circumference are provided with cutter teeth.
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For milling grooves at a certain Angle, there are two kinds of single Angle and double Angle milling cutters.
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Used for machining deep grooves and cutting off workpieces, there are more cutter teeth on the circumference. In order to reduce the friction during milling, there are 15 '~1° auxiliary Angle on both sides of the cutter teeth. In addition, there are keyway milling cutters, dovetail slot milling cutters, T - shaped slot milling cutters and various forms of milling cutters.

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