After experiencing a dull and somewhat messy civil furniture exhibition, the Guangzhou office environment exhibition with bright colors, friendly content and strong modern design made me shine.
The start and development time of modern office furniture in China lags far behind that of civilian furniture, and it has not entered the rapid development period until the last ten years. However, the Guangzhou Exhibition's investment in the second phase of the office environment exhibition seems to be much more than the first phase of the civil exhibition. This long-term operation model is based on the large-volume procurement of government units, large state-owned enterprises and multinational companies. It has not been eclipsed by the existence of “grey operationâ€. The vision, concept and professionalism displayed in the office environment exhibition. Sexuality has a tendency to surpass civilian furniture.
Focused space environment
The special size of the beige office paper is fixed in the form of a folder, which is connected to the outer wall of the exhibition hall. It is environmentally friendly and stylish. The audience can also see the outline in the exhibition area through the gap. The design is in line with Rongye, the office furniture company that has hosted the “Low Carbon Design Forum†in 2011. On the other corner of the national forest, in addition to the furniture booth, the rest of the exhibition hall is laid with turf that is still with dirt, directly bringing the natural and green atmosphere into the office.
It is undeniable that all kinds of "sports" of Lin Lin also have the elements of concept speculation. However, compared with the common gimmicks used by civilian furniture companies such as luxury cars and nude women, office furniture is obviously more realistic in making a fuss about the space environment.
Since the Guangzhou Office Furniture Fair was renamed “Office Environment Exhibition†in 2010, the content of the exhibition has been enriched: the display of modern office furniture is mainly provided with lighting equipment, floor covering materials, wall materials, acoustic equipment display and so on. In order to achieve the goal of promoting the improvement of China's office environment, the organizers of the exhibition also invested in the opening of the “Office Environment Theme Pavilionâ€, inviting office furniture and office environment planning experts to carefully plan the venue of about 1000 square meters for the insiders to understand the world. The development trend of classic office furniture and environmental protection offices, interacting with the designers of the exhibition area, and participating in the theme lectures.
“Office furniture, first of all, office, followed by office, and finally furniture.†This is the slogan written by Shenzhen Yaxuan on the glass window. It seems to be easy to understand, our furniture industry seems to be unable to directly hit the core: the core of the use of furniture is "people", whether it is the home of life, or the office of work, is in a certain state of life Designing is the definition and positioning of the space in this state.
In the traditional impression, office furniture rarely has image stores, and most of them are selected and matched in a pile of cabinets, tables and swivel chairs in the bulk market. Nowadays, many companies in the office environment exhibition claim that they want to make a total solution for the office: cabinets, tables, and chairs do not only meet the multiple functional needs of the office in terms of size, convenience, and comfort, but also from color and accessories. Aesthetically build a platform for efficiency and life. In some excellent exhibition halls, in addition to green plants, coffee machines, glasses, you can even see a delicate antique toy car in the cabinet. Whether it is reserved for the coat to be hung, or the small accessories for the cabinet table, it adds a lot of fun to the entire office. The trend that office furniture dealers are trying to present is that the office should never be a dull and boring place.
Focus on the value of the office environment
There is no doubt that Chinese society has entered a time of concern for lifestyle. In the past two years, the movie boom has become a talk of people after a meal. In contrast, the furniture industry, which has an annual output value of more than one trillion yuan, has no influence over the film industry with a total annual box office of less than 20 billion yuan. The main crux is that the furniture industry can provide people with value from life to work, which is not clear.
"There are a lot of new office furniture this year, but there are still shadows of foreign products everywhere. There are fewer representative new products, and the larger manufacturers are more gorgeous. The office furniture should be the future Chinese office environment. What kind of value is offered by the promotion, many manufacturers still lack ideas and thinking in this regard."
In the field of office furniture, I have been immersed in lighting for more than 30 years. I compare the fashion capital of Milan and think that the scale of China's furniture exhibition is indeed huge, but it is always like a market, and there is no way to obtain a global design and furniture industry. Focus, not to mention the public's attention.
The “Office Environment Theme Pavilion†was actually born in response to the needs of this value orientation. As a curator of previous theme pavilions, Xu Guang said frankly that many domestic manufacturers now hope to enter the theme pavilion, but he hopes to invite internationally renowned manufacturers to make the exhibition platform richer and give the industry a chance to see the international. The brand-name business philosophy really enhances China's office furniture industry. The theme of this year's Xu Lighting is "appreciating art" - integrating design, art and cultural atmosphere into the entire office furniture business. "When it comes to art, it is generally considered that rich people collect antiques, famous paintings, etc. Office art is regarded as a popular art. Since it is a popular art, it should be visible, tangible, and felt at any time. This is a change in thinking."
Compared with the graciousness, openness, interest and inspiration of foreign companies such as Facebook and Google in their office environment, and the equal aesthetics of humanistic care, China’s usual handling of the office environment is the boss’s display of power and employees. cut costs. Therefore, many products in the Guangzhou office exhibition also showed a very "split" situation: one side is the solid wood executive desk for the boss to create dull colors, carved dragons, and the size of the amazing, placed "Zi Zhitong Bookcase of 》 or xx encyclopedia; one side is a tofu block type integrated table for mass production of staff. The boss's office has a broad, exaggerated sense of power and a labor-intensive staff office environment. In fact, it is precisely the current Chinese companies' consideration of employee value.
From this point of view, China's office environment seems to be still in the traditional class aesthetic, and has not yet undergone real changes. However, China's economic and social changes are rapidly changing people's understanding of work and office environment. This has also become the basis for Xu Lighting's insistence that the office furniture industry can enhance the value of China's development in the next 10 years, because of the good office environment. It is the intangible productivity.
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