Senna Fengqing faces fierce competition and flies

In March of this year, Senna Fengqing went to Shenzhen to participate. Shenzhen exhibition solid wood furniture products are relatively concentrated, and the competition is relatively fierce. In the face of fierce and cruel competition, the company can't avoid and can't escape. Therefore, Senna's choice is to face the response and choose the place with the highest level of competition. The specific harvest to the Senna Maple show, although not as unique as last September's Guangzhou show, earning eyeballs, after all, similar products are in a state of great explosion, but because of the hard work of Senna Maple for more than a decade, it is solid. Doing things, or harvesting the most heavy fruits in the most competitive days.

After years of development, the three exhibitions have gradually formed their own characteristics, ranging from large and comprehensive Guangzhou exhibitions to small and specialized Shenzhen exhibitions, as well as vegetable-style Houjie exhibitions. Exhibitors should choose suitable exhibitions according to their actual situation, such as Senna Fengqing professional solid wood enterprises, Shenzhen is relatively more suitable. Of course, not all similar products can be fully loaded in Shenzhen, and the majority of empty-handed disappointment should be the vast majority.

Even though some manufacturers expect to make a big splash through the exhibition, it is unavoidable that such difficulties are getting bigger and bigger, and the possibility is getting smaller and smaller. The improvement of comprehensive strength of enterprises is the foundation of enterprise development. The design of solid wood furniture has appeared in some phenomena of panel furniture in the past few years. The homogenization has become more and more serious. It is difficult to jump out of the product alone, and the overall design era has arrived. From a marketing point of view, since it is difficult to make big differences in products and images, competition for quality distributors will be the core of competition in the next stage, especially for those companies with relatively weak training capabilities.

The level of competition is gradually increasing, and the requirements for participating manufacturers are getting higher and higher. It is not enough to rely solely on gimmicks, concepts and ideas. Furniture is a daily consumer product, and it is more important to do things. After all, reality is the most powerful. Especially in the field of solid wood, real materials, real quality, real price, and real service will usher in a reasonable return. Among them, the issue raised by the price issue is the cost control capability of enterprises. These problems have long been solved by plate-type enterprises, and now solid wood manufacturers have been unable to avoid them.

The trade-offs of furniture categories are mostly determined by materials, such as the earliest solid wood, later stickers, paint, veneer, particleboard and board wood. It is not difficult to find that the end point has returned to the starting point, whether it will enter the next cycle, I am skeptical. Solid wood is the final embodiment of the material. Although it can not be denied that other materials exist at the same time, it is certain that the dominant position of the solid wood material cannot be shaken, and the change will be between the tree species and the style. The cross-country heroes of the Bohai Sea show that the most brutal period of competition is often synchronized with the period of the most dramatic changes in the industry pattern. Since it is not easy to wait for the rain to be fine, then choose to advance in the bad weather. Regardless of how the market changes, Senna Maple will face each other and move forward against the trend, never taking a step back. 2013 is destined to be the most memorable year in the history of the development of Senna, and the goal of Senna Maple in 2103 is to fly against the trend.