——Interview with Liu Xingfa, Chairman of Suzhou Runda Ming Household Co., Ltd.
Foreword : At 10:00 on the morning of May 18th, a reporter from the furniture shopping guide arrived as scheduled and conducted a 40-minute personal interview with Liu Xingfa, the chairman of Suzhou Rundaming Home Furnishing Co., Ltd.
As a native of Zhangjiagang, Liu Xingfa has the low-key humility of Jiangnan people, and he has a lot of business intelligence. He has set four firsts in the furniture industry. He was confident and confident when facing Jin Wei. Rundaming's sales outlets are not shrinking but expanding, and in his own words, "the brand is doing well, and Jin Wei can do nothing." Throughout the interview, the brand was the word that Liu Xingfa mentioned the most. "Choosing a good brand is equivalent to choosing excellent product quality and sales services."
Reporter : When the golden crisis comes, is the furniture industry also wintering?
Liu Xingfa : The financial crisis still has an impact on the traditional industry, the furniture industry. Because Jin Wei directly impacted the real estate industry, real estate, as the upstream industry of the furniture industry, will directly affect the sales of the furniture industry. Overall, sales in the furniture industry have fallen by about 20%. As far as our Likou in Suzhou is concerned, compared with Beijing and Shanghai, the impact is still smaller. Suzhou Likou is the second largest furniture market in the country, with a relatively high degree of furniture aggregation, a large number of brands, and a relatively large number of purchasers.
Reporter : How did Run Daming deal with the golden crisis?
Liu Xingfa : Mainly to improve internal strength and enhance own brand. How to improve it, starting from the integration of the portal, the new facade and the new weather, the overall level of the newly renovated facade is higher than in the past, so as to show the taste of the furniture more. Since the beginning of this year, our old store has been renovated by 60%, and the completed area has reached more than 5,000 square meters. In addition to facade integration, there is also brand integration. We have Zun Dian, Berger, Haojia, Yaobang, etc., and our agents are international and domestic first-line brands. The brand is an intangible asset. If the brand is doing well, Jin Wei can do nothing. (laugh)
Reporter : Do you only represent first-line brands? Will you consider local brands?
Liu Xingfa : Among furniture brands produced by Jiangsu Likou,
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