With the increase of home furnishing brands and home furnishing stores, the competition is becoming fiercer and fiercer, and merchants have racked their brains on improving service quality and innovative marketing methods. Looking at the recent home furnishing market, home furnishing + banking, home furnishing + home appliances, home furnishing + department stores ... new types of cooperation models are emerging endlessly. The home furnishing market has obviously entered the era of "deep competition".
Stores + banks help merchants solve funding problems
In Henan, large-scale home building materials shopping malls are dotted. However, the affiliation between home stores and merchants has always remained at the traditional level, and there has not been much progress.
In order to help merchants reduce the pressure on funds, on March 11, Zhongyuan People Square and China CITIC Bank jointly held a press conference on "bank-enterprise cooperation to jointly build a capital flow platform". Fang Ping, deputy governor of CITIC Bank Zhengzhou Branch and Zheng Xiaodong, general manager of Zhongyuan People Square, announced that the two sides will carry out in-depth "bank-enterprise cooperation" to thoroughly solve the problem of "difficult loan" for the merchants. Open up a brand new green financing channel for dealers. Dozens of brand agents such as Red Apple Furniture, Anxin Flooring and Shengda Flooring participated in the "Bank-Enterprise Cooperation" credit-giving ceremony. The reporter saw that Li Jianqiang, general manager of Anxin Floor, had obtained a loan amount of up to 3 million yuan.
Bank-enterprise cooperation pioneered the Central Plains home furnishing industry
“Generally speaking, the bank ’s investigation of corporate creditworthiness is mainly in the four aspects of bank credit, commercial credit, financial credit, and tax credit.†Li Xiaoli, director of Henan Decoration Industry Management Office, believes that the successful cooperation between banks and enterprises shows that financial institutions , Merchants and consumers all believe that the Central Plains People's Square is a promising "land of nuggets".
Tang Jiyu, chairman of the Henan Furniture Association, is also quite optimistic about the prospects of the Central Plains People Square. He said that compared with coastal cities, Henan ’s building materials and home furnishing industry has a late start, small scale, and large financial pressure. Only by helping merchants through the initial market incubation period can they break through the bottleneck of market development and allow the industry to fully expand. Strong, this “bank-enterprise cooperation†is the first of its kind and is of great significance to the entire Zhongyuan home furnishing industry.
Home appliances, department stores have joined hands with home merchants
As a sunrise industry that meets people's basic needs for life, the attractive prospects of the home furnishing industry have just begun to bloom. Those department stores and home appliance stores are striving to extend their tentacles to the field of home furnishing.
Today, in the Suning Appliance Erqi Store, household goods have occupied a place. In fact, the dividing line between kitchen appliances such as smoke machines and stoves and home appliances is not very clear. In Red Star Macalline, Actual Home, Phoenix ... There are also a variety of kitchen appliances.
On March 12, the world-renowned high-end luxury potware agent Italian Lifestyle Pavilion Fashion Homepa was grandly held in Dennis Department Store, aiming to introduce Zhengzhou consumers to more refined and elegant cooking life concepts from the world's gastronomic kingdoms Italy and France. Promote a new round of fashion kitchenware revolution.
Xu Keyong, general manager of the Filipino Italian Life Pavilion, believes that domestic consumers ’shopping ability is rapidly improving, and more and more people are full of longing for high-quality life. Traditional kitchen utensils no longer meet their needs for home life. Imported Italian and French kitchenware can satisfy this desire and bring consumers a brand-new fashion kitchenware revolution.
The potential of the home furnishing industry is like a deep buried treasure, which is always unintentionally excavated, bringing unexpected surprises to people. In 2011, the competition in home furnishing stores will also enter a new era of in-depth competition from superficial competition.
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