Brand building cannot be completed in a day or two. Without a famous brand, there must be a lot of hard work and hard work behind it. What is worrying is that a considerable part of the overall wardrobe franchisees believe in the strategy of channel share, hype the company's development slogan, claiming to become a first-line brand within a few years, and wardrobe franchise franchise stores are everywhere. In fact, this approach is not good.
Zhuge Liang said that when people are weak, they should be fed with porridge or light things. When the body slowly improves, if they have not improved, they will be fed with fierce medicine such as meat. The consequences will become more serious. It can be said that the channel expansion of the brand is also the same, and cannot be rushed.
The success of business investment is often the basis for determining the future market position of the company. This is the basic status quo of the domestic wardrobe industry at the beginning. The chaotic market and speculative behavior are both the beginning of happiness and the seeds of hidden pain. Large-scale investment has won countless operating funds for the company, but the management and operation of the business after the investment has caused the company to suffer. Even the serious shortage of supporting work has caused the company to swell. It is better to simply brag about its shortcomings. And show their determination to win the attention of the channel, and excessively exaggerated market effects and profit models can only attract pure speculators and the channel's suspicion of speculators.
Chain franchise is currently the most popular investment method for the whole wardrobe . The key to selective investment is to understand the financial strength and market operation capabilities of the channel dealers. It is precisely because of the limited strength that SMEs need to rely on market forces to achieve aims
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