Huang Jianming, general manager of Coolman Joining Business Department, was interviewed. [Reporter] Hello, Mr. Huang, thank you for accepting Sohu. The first half of this year has passed. According to many corporate feedbacks, the entire home market was relatively cold in the first half of the year. How was your situation in the first half of the year? [Huang Jianming]: In the first half of the year, we are sure to face such challenges. Home furnishing stores continue to increase rents, some mainstream stores are expanding in an orderly manner, and the entire raw materials and labor costs are rising, which will affect the profitability of our stores. This is actually a big issue that the industry is facing together. From our own perspective, the development in the first half of the year should be relatively stable and reach our original expectations. [Reporter]: In the first half of the year, there have been many adjustments in the interior, including product integration, online and offline marketing integration, please tell us about it, [Huang Jianming]: In the online sales channel, in the first half of the year The official website and electronic mall have been launched, and integration with dealers around the line has begun. Through cooperation with dealers, complete the installation and service links after online sales. The other is product integration. We are now working with a very famous domestic design company. We plan to launch our adult-oriented animation home products in the second half of the year and at the latest in the first quarter of next year. Because at present, everyone's understanding of anime home is concentrated on young children. In fact, in the foreign animation industry, their adult consumer market is even larger. [Reporter]: Like the recent movie "Kung Fu Panda", most of them are still adults to see. [Huang Jianming]: Yes, these foreign animation giants are also seeing this market with great potential in China. I think theirs today is our tomorrow, so we are trying hard to try. [Reporter]: You just mentioned the integration of online sales and offline services for e-commerce. How is this happening now? [Huang Jianming]: For e-commerce, we will next separate the offline products from the online areas to avoid channel conflicts. We will locate some of the cartoon characters, such as Lion King and Tigger's home products online. We will continue to push down the hot-selling products online to protect offline dealers, because after all, our current revenue is mainly offline. In addition, we may work with a large third-party company to handle major logistics, installation, distribution, etc., and also cooperate with dealers who are willing to cooperate. We are constantly trying and constantly adjusting. [Reporter]: From the current situation, what do you think is the real difficulty in restricting e-commerce in our traditional home furnishing industry? [Huang Jianming]: I think e-commerce is combined with the home class. A big problem should be the installation and distribution of logistics. This process may seem simple, but it is the key to success. [Reporter]: I know that you have been working in the furniture industry for more than ten years. Furniture is a big industry, and it has developed rapidly in recent years. From your experience, what stage do you think the furniture industry is currently at? [Huang Jianming]: Our industry has always been a big industry, small business. So far, the billions of companies have not yet appeared, but now I feel that the master is awakening. Some traditional giants or latecomers have begun to exert their strength. In fact, in the first 30 years, the furniture industry should say that it is quite easy to earn money. So now, it is not so easy. I believe that the industry will soon face a big reshuffle, and this change is likely to be in the distribution channel. [Reporter]: Why? [Huang Jianming]: Nowadays, the distribution channels of furniture are getting higher and higher, and it is more and more difficult for dealers to make money. The rise of e-commerce and the prevalence of independent stores are a signal. In this case, where should the company and the dealer go, these two are things that everyone should consider. [Reporter]: Recently, Da Vinci’s home fraud incident has been raging and the whole people are concerned. What do you think about this? [Huang Jianming]: This incident can be seen as the Sanlu milk powder incident in the furniture industry, which will definitely give consumers a crisis of trust in our industry. In fact, this unspoken rule is actually familiar to everyone in the industry. But I think that as a company, we must have a minimum of business ethics. This time, the incident should be to wake up every company and sound the alarm. How can we restore the trust of consumers in an environment where consumer trust is so fragile? Everyone is starting to mention products with conscience. In fact, this is not only to say, but to do more. [Reporter]: Ok, thank you.
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