Tile market problems and more "three camps" show their magic

According to related industry sources, the recent sales of ceramic products have declined significantly, and a large number of tiles have been accumulated in the ceramic manufacturers' warehouses. It is understood that in the past, corporate inventory accounted for about one-third of production, but recently many companies have more than half of their inventory. According to the person in charge of the Foshan Taoli Office of the China Tao Association, more than half of the Foshan ceramics companies had closed the kiln earlier due to an increase in inventories, and about 15% of the enterprises had closed all their furnaces.

In fact, the weakness in real estate has already begun to affect the ceramic industry. In addition, the quality of ceramic products continues to cause sales to decline. At present, some companies in Foshan have begun to stop kiln production. Some large-scale ceramic companies have shut down nearly 20 kiln companies, and companies with annual sales value of more than 2 billion yuan have almost ceased kiln production.

Recently, the AQSIQ announced the results of spot checks on ceramic tiles. Of the 138 kinds of products produced by 135 companies in 11 provinces and municipalities directly under the Central Government, such as Guangdong and Shanghai, 121 were qualified, and the sampling pass rate was 87.7%. The quality problem was once again put to the eyes of people.

For ceramic companies, strengthening quality management and improving product quality is a time-honored issue. Only when the product quality is done can we talk about other things. Therefore, ceramic companies must not only improve product quality, but also establish an effective channel, both on the same line.

It is understood that one of the reasons why ceramic companies once appeared to have a certain degree of crisis is that quality problems have occurred and quality has become unstable, which has directly led to a decline in product sales. Recently, the reporter also visited some of the ceramics dealers to visit the company's production lines. From this, he deeply understood the great importance attached to the distributor's product quality.

As the most important part of the sales of ceramics - dealers, they attach great importance to the same is the manufacturer attaches great importance. The industry believes that companies should strive for brand-name products, and the core of brand-name products is the quality of products and after-sales service. To create a famous brand, we must work hard to improve and maintain the quality of our products.

Quality Supervision Department: Ceramics sales must pass 3C certification. On March 14th, the law enforcement officers of the Quality Supervision Sifang Sub-branch came to the building materials market in Changsha Road for special inspection. In a store responsible for wholesale sales of tiles, when law enforcement officials asked for a national 3C certificate, the staff member erroneously took out a product inspection report, and later refused to provide it on the grounds that the manager was absent or not. The law enforcement officers investigated and punished the business on the ground that they were suspected of selling unlicensed products, and ordered them to go to the relevant departments of the quality supervision bureau for investigation within three days.

"If the company has not yet provided a valid certificate, we will impose a fine of at least 50,000 and a maximum of 200,000 yuan on the sale of unlicensed products in accordance with the law, and contact the quality supervision bureau of the place where the production enterprise is located. The production company has investigated and dealt with.” Law enforcement officials said that because some of the porcelain bricks used in building materials will produce radiation that is harmful to the human body and are radioactive, production and sales must pass the national 3C certification.

According to reports, the so-called "3C certification" is China's compulsory product certification. The full name of 3C certification is "China's Compulsory Product Certification". It is a product conformity assessment system that the Chinese government has implemented to protect consumers' personal safety and safety, strengthen product quality management, and implement laws and regulations.

The 3C certification of ceramic products is mainly aimed at the radioactivity of porcelain tiles. Only non-radioactive porcelain tiles can be certified. According to national regulations, porcelain tiles must be certified, such as polished tiles and antique tiles. Some wall tiles are glazed tiles, which are not within the scope of certification.

The price of domestic low-end and middle-end ceramic tile in Nanjing tile market has slightly decreased compared with the same period of last year, with a drop of 10 to the right. The price per square meter is between 40 and 120 yuan, while the imported brands and domestic high-end ceramics have continued to rise, and the price is high. No less than, basically maintained at 180 yuan / square above.

According to industry sources, there is no doubt that imported tiles are indeed leading domestic products in design, but tile products belong to the “national standard” higher than the “European standard” category, so whether imported goods, joint venture products or domestic goods, there are corresponding Consumer groups occupy each place in the tile market.

The "three camps" have their own distinctive features:

1.Imported bricks do not marry imported tiles represented by Italy and Spain enter the market with a high-end attitude, and occupy the first place in terms of quality, pattern design and so on. According to a stall owner who sells imported tiles, the imported products are treated with a glaze process, which makes the surface color not easy to fade, the color transition is natural, and the surface gloss of the tiles presents an elegant depth of shade. Representatives of the color styles include Mei Sheng Ya Su Li and bees.

2. The “joint-joint brick” pattern is slightly inferior The majority of current joint venture ceramic tiles on the Nanjing market are co-operated by Taiwanese manufacturers and the Mainland. Their pattern style is slightly inferior to imported tiles, and the price is slightly lower than that of imported tiles. Recently emerged a number of brands such as Sheraton, Rome, Champions, etc. are gradually gaining popularity, good reputation, their price is similar, such as 30cm × 30cm floor tiles, the unit price is mostly more than ten dollars; and 20cm × 30cm, 20cm × 20cm Wall tiles, the price of 6 yuan to 7 yuan, when customers buy more than the opportunity to shop around.

3, domestic large brand cost-effective high Nobel ceramic tile market manager Wang reporter, in the "national standard" is higher than the "European standard" of building materials products, ceramic tile is one of the few building materials products. For example, in the parameters of surface smoothness, edge straightness, straightness and wear resistance, the "national standard" is more than twice as high as the "European standard", especially in the quality of polished tiles, it is already at the international advanced level. China's production of large-size tiles in the process requirements than the foreign small-size tiles are higher, and in the seamless splicing, the tile size accuracy is also higher. At present, polished tiles also have a large share in exports.

On the whole, the current environmental protection performance of tiles sold in Nanjing's large building materials market is relatively reliable. The introduction of "3C" compulsory certification soon gave consumers a clear basis for environmental protection. Several tile brands that the reporter visited immediately gave reporters a 3C certification and a radioactive spot inspection certificate, and the passing rate reached 100%.