Internet of Things shines in the retail industry

The Internet of Things (IoT) is an information carrier based on the Internet and traditional telecommunication networks, allowing all common physical objects that can be independently addressed to realize interoperable networks. It has three important features: normal object deviceization, autonomous terminal interconnection, and universal service intelligence. With the advancement of science and technology, the scope of application of the Internet of Things has gradually expanded. The application of the Internet of Things in the retail industry is an important manifestation of the development of the industry.

Internet of Things Efforts to Retail

When you are carefully selected in the supermarket, when a shopping cart full of goods is introduced to the gate, instead of having the cashier scan the bar code piece by piece, the supermarket RFID reader instantly recognizes all the goods. In terms of quantity and price, the bank transfer system draws the appropriate amount from your account. Do not think that this is an imaginary scene. With the vigorous application of Internet of Things technology, smart retail has quietly gone to the side of ordinary consumers, so that the people feel the magic and convenience of high technology.

1, mobile phone to find the life experience scan payment

"The biggest benefit of smart retail is that I can easily check out all the information I need to know about the source of milk powder, the origin of the bean paste, the date of manufacture, the product ingredients, the price of the product, the logistics route, etc., on the mobile phone screen." Ms. Chen told reporters that since the front door, this large supermarket was equipped with a smart retail system, which had more information on the purchase of merchandise, so that she could buy it with confidence and use peace of mind.

In fact, this is a typical application of the Internet of Things technology in the traditional retail industry. It is a smart retail system launched by Nanjing Wulian Sensing Technology Co., Ltd. and a major supermarket chain group in a supermarket store. The system can collect various data from customer traffic statistics, VIP customer identification, customer characteristics analysis, and so on, to help the company make research decisions.

In addition, the Internet of Things technology is not only used in the settlement of stores, but also plays an important role in the transportation and storage of goods. For example, the two major problems that have plagued the retail industry are the loss of goods and the loss of goods. The real-time monitoring of various kinds of IoT sensors is equipped in vehicles and warehouses. It can report to the enterprise at any time which port the goods stay in, whether it has declared customs information, and whether the humidity and temperature of the surrounding environment of the drug and the temperature of the drug will be Packing and other more detailed information.

2, smart retail applications more to improve the competitiveness of enterprises

In fact, the application of Internet of Things technology in the retail industry has already been enumerated and has achieved good results. In a flagship store of a well-known casual brand in Shanghai and Beijing, customers only need to brush the VIP card on the PDA to not only show all previous purchases, but also provide suggestions based on their purchasing habits. In addition, Wal-Mart, a retail predator, saw a 16% reduction in out-of-stock items using RFID tags. RFID technology is three times faster than traditional bar code technology in terms of product replenishment, and manual orders have been reduced by approximately 10%.

IoT expert, Academician of the Chinese Academy of Engineering, said that it is expected that the Internet of Things will be more widely used in the retail industry in the future. For example, when consumers need to order a certain type of food, they just need to read the above bar code information on the mobile phone, and they know which store is available for sale, as well as the price and delivery status, and then click on it to deliver home. For another example, as long as the chip is implanted in the toothbrush, when you use it for a period of time, it can automatically contact the supermarket through the Internet to help you buy a similar toothbrush. At the same time, due to the application of the Internet of Things technology, it will lead to changes in the management model of enterprises, increase the rate of return on investment, and increase the competitiveness of enterprises. This will become an important weight for improving competitiveness.

The Internet of Things is distinctive

The Internet of Things is an important part of a new generation of information technology. Its English name is "TheInternetofthings". As a result, as the name implies, "Internet of Things is the Internet of Things Connected." This has two meanings: First, the core and foundation of the Internet of Things is still the Internet, which is an extension and expansion network based on the Internet; secondly, its user end extends and expands to any item and item, and conducts information. Exchange and communication. Therefore, the definition of the Internet of Things is through information-sensing devices such as radio-frequency identification (RFID), infrared sensors, global positioning systems, and laser scanners. According to the agreed protocol, any item is connected to the Internet for information exchange and communication. A network that intelligently identifies, locates, tracks, monitors, and manages items.

Compared with the traditional Internet, the Internet of Things has its distinctive features:

First of all, it is the wide application of various sensing technologies. Massive types of sensors are deployed on the Internet of Things. Each sensor is an information source. Different types of sensors capture different information content and information formats. The data obtained by the sensor has real-time nature, periodically collecting environmental information according to a certain frequency, and continuously updating the data.

Second, it is a kind of ubiquitous network built on the Internet. The important foundation and core of the Internet of Things technology is still the Internet. Through the integration of various wired and wireless networks and the Internet, the information of objects is delivered in real time and accurately. The information collected by sensors on the Internet of Things needs to be transmitted through the network. Since the number is extremely large, massive information is formed. During the transmission process, in order to ensure the correctness and timeliness of the data, it is necessary to adapt to various heterogeneous networks and protocols. .

In addition, the Internet of Things does not only provide the connection of sensors, but also has the ability of intelligent processing. It can implement intelligent control of objects. The Internet of Things combines sensors and intelligent processing, and utilizes various intelligent technologies such as cloud computing and pattern recognition to expand its application fields. Analyze, process and process meaningful data from the massive information obtained by sensors to adapt to the different needs of different users and discover new application areas and application models.