It is reported that the long-awaited Federation of Chinese Furniture Distributors was officially established on September 8, 2010 in the international conference hall of Shanghai Xijiao Hotel, an international metropolis. Participants were from Guangdong, Fujian, Jiangxi, Yunnan, Sichuan, Furniture sales in more than 30 capital cities of Chongqing, Shanghai, Jiangsu, Zhejiang, Anhui, Henan, Hunan, Hubei, Beijing, Tianjin, Hebei, Shandong, Shanxi, Shaanxi, Xinjiang, Inner Mongolia, Liaoning, Jilin, Heilongjiang, etc. Business representatives gathered for a grand and solemn inaugural meeting.
After more than 20 years of development in the Chinese furniture industry, major changes have taken place in the industry chain. From the original "front shop and back factory" marketing model, it has developed into a new production model of furniture factories, furniture stores provide sales outlets, and distributors act as manufacturers to sell furniture to consumers. To a certain extent, this format is conducive to the factory's R & D, production and market expansion, and it is also convenient for consumers to purchase furniture. This is also the result of the social division of labor, which is bound to exist for a long time under certain market conditions.
However, the huge domestic consumer group is bound to have various levels of consumption structure. The rapid development of the market economy will inevitably derive new needs for a single business model to reduce the intermediate circulation of consumer goods, thereby reducing consumer consumption costs. This is the focus that consumers are most concerned about. However, because the entry threshold of furniture sales links is low, the production chain is urged to repeat and overlap rapidly, and the layout is unbalanced, which ultimately causes waste of resources. Not only has it failed to reduce consumption costs, but it has also caused circulation costs to rise continuously. Obviously, the consumption structure is unreasonable. To this end, industrial resources need to be continuously integrated, and the overall literacy of the industry needs to be improved. Previously, there has been no professional organization to fulfill the responsibilities of attention and guidance for consumers to fulfill the market adjustment function.
The formation of a team of furniture sellers has promoted the development of the furniture industry and formed their respective professional division of labor system. Sellers focus on marketing and provide products to consumers. Due to its advantages of being familiar with the market, it started work in sales and after-sales installation services, and finally completed the entire process of furniture sales. Thus spawning a large team of furniture sellers. According to incomplete statistics, there are nearly 100,000 furniture sellers in the primary market (provincial capital city), and a large number of furniture sellers in the secondary and tertiary markets, which have widely employed all kinds of people in society. In such a state, at the end of 2008, representatives of more than 20 well-known sellers across the country spontaneously initiated the establishment of the seller ’s own public platform. The purpose of establishing this institution is to carry out activities under the premise of national laws and regulations; Establish an information resource sharing platform, discuss new furniture sales models, represent and safeguard the interests of members and consumers in accordance with the law, integrate industry resources; focus on supporting and improving the quality of home life in remote areas and vulnerable groups, and commit to the spread of furniture "business" culture . Promote the sustainable development of the industry.
After more than a year of full brewing, this organization finally came into being. After the establishment of the Federation of Sellers, the following businesses will be carried out:
1. Investigate and study the domestic and international home furnishing sales market dynamics and establish a public information platform.
2. Organize member companies to participate in the industry's international exchanges and business visits to observe and study activities.
3. Marketing of new brands and products.
4. Organize industry exhibitions, seminars, forums, training and promotion of new business models.
5. Edit internal reference materials and internal journals of the Federation, and publish books in cooperation with publishing houses.
6. Social charity work within our ability, pay attention to the living conditions of remote areas and vulnerable groups, and support, improve and enhance their quality of life.
During the inaugural meeting, the basic structure of the organization was also established. The highest authority of the federation is the member congress, the president is the legal representative, the permanent office is the secretariat, and each provincial capital has a number of executive presidents, deputy presidents and director. The first president of the federation was elected by Mr. Yang Yazhong, chairman of Suzhou Yabo Family Arts Co., Ltd. The conference also approved the proposal to elect a rotating committee among the executive presidents, that is, among the executive presidents of the federation, three executive presidents who serve the committee enthusiastically, one of whom will serve as the rotating president, is responsible for the specific major Implementation of activities (refer to the establishment of rotating committees in other provincial capital areas). The first rotating chairman of the federation is Mr. Zeng Zhenyu, president of Shengjia Home Furnishings (China) chain. The other two rotating members are Mr. Guo Xinwen, chairman of Wuhan Taihe Furniture Development Co., Ltd. and Mr. Li Junming, general manager of Kunming Gangdu Furniture Co. The secretary-general is Mr. Jiang Xueshun, chairman of Beijing Opin Home Decoration Co., Ltd., and the executive deputy secretary-general is Mr. Liu Fagang, a professional manager.
The Federation also produced a board of supervisors. The board of supervisors was chaired by a number of senior furniture distributors. The chairman of the board of supervisors was Mr. Zhang Bailun, chairman of Shijiazhuang Junlemei Furniture Co., Ltd. "And related regulations have the duty of supervision and inspection.
The chairman of the board of supervisors, chairman and rotating chairman delivered inaugural speeches respectively. The executive chairman of each provincial capital area, member representatives and guests also spoke actively, expressing the necessity of looking forward to the establishment of the Federation of Furniture Sellers.
Attorney Liu Jun, a senior attorney and senior arbitrator of Jiangsu Zhengsheng Law Firm, delivered the testimony of the legal establishment of the Federation as a professional legal advisor.
The members of the association reflect the characteristics of active thinking of furniture sellers. In addition to the conventional settings, the organization has also pioneered the establishment of a rotating president system to ensure the health of the association and rapid growth.
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