Ten years of enhanced brand awareness
Ten years ago, consumers were still in the era of brand-free locks for decoration houses. It is difficult to find a unique lock shop or brand store with locks. At that time, the lock products were still unremarkable ordinary members in the hardware store, not particularly obvious. Lock zone. However, with the increasing conceptualization and branding of the hardware lock market in recent years, lock brand stores, specialty stores and even individual lock stores have gradually emerged, and are on the rise year by year. Before 2008, Meizhou had no independent store outside of Bangpai Hardware's independent hardware lock store. Beginning in 2009, Huitailong began to settle in Meizhou, opened a store in the hypermarket, with independent space as a special area, and formed a unique style of brand stores, opened a new chapter in the development of Meizhou hardware locks. Subsequently, China's first-line brand Yajie Hardware also began to enter Meizhou, and appeared in the market as a specialty store. Then, brands such as Mingmen Lock, Golden Point Atom, Tianan Lock, and Arthur King appeared in Meizhou as a specialty store. The hardware lock market has brought unprecedented vitality.
Since then, the independent hard advertising of hardware locks has also begun to appear in various media, which has also injected fresh power into the hardware lock industry. Today, the demand for home decoration is becoming more and more personalized. Consumers are also paying attention to the brand connotation of hardware lock products. In combination with identity or building grades, consumers are also choosing hardware lock products that match this. With the development of the times, the branding of hardware locks in Meizhou has become more and more obvious. Lock companies have gradually owned their own exclusive stores, exclusive styles and exclusive brands.
Excellent quality is the primary factor
At present, the overall capacity of China's traditional locks market is about 70 billion yuan. The manufacturers are mainly concentrated in Zhejiang, Guangdong, Shanghai and Shandong. In the category layout, Zhejiang Wenzhou forms a traffic lock manufacturing base, and Zhongshan Xiaolan uses a door lock. Mainly, Zhejiang Pujiang is mainly based on padlocks.
On the whole, from the results of the sampling inspection of locks and construction hardware products issued by the AQSIQ in Shanghai, Jiangsu, Zhejiang, Shandong and Guangdong in March last year, the spherical door locks and marble mortise locks Compared with 2008, the sampling pass rate increased by 6.9 and 6.4 percentage points respectively. As far as the Meizhou market is concerned, the financial crisis has taught many lock companies in Meizhou to learn the lessons, and the quality of Meizhou lock products has been significantly improved. In the process of visiting the market, the author saw more and more lock products with high technical content, high quality and high-grade products in the market.
Humanization makes the brand better
From the perspective of the development trend of the lock industry, attention to user experience and product humanization has been paid more and more attention. More and more lock companies will fully understand the needs of consumers before producing new lock products. For example, hardware lock companies should develop a series of single-door locks for indoor room doors. Developers will start from the application of the product, user needs, and consumer habits. In-depth research, combined with the feedback from senior customers such as the door factory, carried out a new design on the lock body function, and selected their favorite materials according to the needs of consumers to meet the needs of consumers.
High technology creates conditions for branding
With the increasing competition in the market and the enhancement of consumers' brand concept, more and more lock companies pay more attention to the construction of hardware lock brands, so as to enhance the competitiveness of enterprises. In the past, Meizhou hardware lock companies believed that as long as they had products, they now began to change their mindset, introduce new technologies, and focus on talent cultivation. In recent years, China's lock industry has emerged in high-tech and high value-added new products. It is not uncommon for enterprises to invest tens of millions or even hundreds of millions of dollars to introduce advanced production equipment such as surface treatment production lines, multi-function CNC machine tools and machining centers. Many new materials are available. The application of new technologies and new processes is also synchronized with developed countries.
According to the author's understanding, Meizhou hardware locks enterprises are accelerating the transformation and upgrading. The lock products are mainly from single padlocks and ordinary door locks to multi-function, multi-variety and multi-field transformation. The product structure is from single mechanization to intelligent, electronic and mechatronics. Transformation, biometric identification to meet the growing domestic and international market demand.
Locked brand awareness is increasing
Ten years ago, Meizhou was in a brand-free era; ten years later, Meizhou hardware lock companies told us through a series of behaviors that their brand awareness has been significantly enhanced.
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