Security Information Consumption Expands the Civilization Market

Security information consumption continues to expand the security and civilian market. Miao Wei, Minister of Industry and Information Technology, went to Zhejiang Province to conduct special research on information consumption. Miao Wei pointed out that the development potential of information consumption is large and it is highly motivated. We must attach great importance to the role of information consumption and use information consumption to stimulate the expansion of domestic demand and economic growth. In recent years, new technologies, new products, and new services in information networks have emerged in an endless stream, and information consumption has developed rapidly. With the acceleration of the development of a new generation of information technology industry, emerging products and services such as smart terminals and mobile Internet will continue to maintain strong growth in information consumption and become a new round of consumer hotspots.

With the improvement of living standards, people’s demand for security has become stronger and personal security awareness has been constantly strengthened. Therefore, security measures that only appeared in special areas in the past have gradually entered the homes of ordinary people and security products. It also began to transition from the previous specialization to civilian use. Security has played an increasingly important role in the daily life of ordinary people. Therefore, in the near future, security products will enter millions of households, just like a dazzling array of household goods that are randomly selected in the supermarket.

At the same time, the market scale of China's security industry has been increasing year by year, and the growth rate has remained relatively high. However, if you want to maintain a high speed of development, under the premise of continuous increase in the overall base, it is bound to find new highlights and breakthrough points. Internet e-commerce enters and integrates with the security field, enabling security companies to reach more product users and potential consumers, increase product influence and product profits, and transform traditional channels into three-dimensional and multi-dimensional channels.

The information consumption shows the trend of security and civil use in the field of security, reflecting consumer security. In fact, the concept of consumer security in the security industry has been proposed for a long time. In the past two years, the China International Social Security Products Expo sponsored by the China Association for the Prevention of Security Products has opened a special area to set up a consumer security exhibition area. In particular, in 2012, the “consumer security experience zone” was set up. The experience zone was built according to the real-life scene, simulating the security product application environment of communities, families, supermarkets, shops, etc., and centrally displaying the mainstream civilian security products in the market. Let ordinary consumers understand the security products that can be used in the home field, and also display some products that can represent the future development direction to guide the future development direction of related technologies.

In addition, from the perspective of the development of security companies, how to increase sales volume and maintain stability growth are the biggest challenges and challenges. The industry experts and the media continue to emphasize that the security market in the future will have excellent performance and maximize the company’s core competitiveness. Civilian security is the most important area. According to relevant agencies, if the calculation is based on China’s existing 100 million urban households, combined with the GDP growth rate of the national economy and the speed of urbanization, the expected total purchases of security product systems by urban households in China in the next five years will reach 50 million units, according to 1,000 yuan per set, the market size will reach 50 billion yuan, an average of 10 billion yuan in market demand each year, it needs to be pointed out that these data have not yet included the coastal economically developed rural areas into the statistical scope. Smaller companies, supermarkets and other institutions, such as light and small security equipment, will further expand the demand for this market.

Through this security company's use of e-commerce to expand the security and civilian market, we can see that video technology will bring more visual management, visual services, and other opportunities to enhance business and management after the mobile Internet has been neglected. The subversive transformation of the traditional industries has begun, and the retail industry is facing a tremendous impact, such as providing more product information, location information, and service information through online videos, strengthening local services, realizing the O2O model, and possibly the Internet. Inspur has gained vitality and found itself in a favorable position. This is actually an operation service. The future security operation service must not be the current model of telephone alarm, but a broader security Internet operation mode.