Hardware tool industry sales pattern changes

The rise of emerging channels has not only caused hardware manufacturers to face major issues such as repositioning of traditional agents, distributors, and restructuring of partnerships, but also caused companies to face increasing risks of market control. Distribution channels tend to be flattened, and some new hardware malls and large markets have emerged. Some operators and large distributors have also established their own brands, conflicting with retail strategies of enterprises, and the traditional channels of the industry are becoming diversified and functionalized. The rapid development trend.

The reason why the hardware lock industry is unmarketable and the low-end products are difficult to solve is related to the branding of products and the diversification of channels. For this issue, industry analysts believe that the new trend of the Chinese hardware industry is becoming more and more obvious. The circulation pattern of the Chinese hardware industry is undergoing profound and drastic changes. In recent years and in the future, it should be It is mainly in the state that circulation and terminal channels are operating in a state of mutual operation, and traditional channels still play an important role, especially in the secondary and tertiary markets.

Currently, Huitailong, Yajie, Dinggu, Yashida, Modern and other companies have successfully operated in the industry. However, how to make the franchise operation successful has been a topic that many marketing professionals have been discussing. The store has indeed great success. Where are the key points for store success? Stores have the following characteristics:

1: The integration of sales and store services can create a stable and loyal consumer group of locks; 2: It is conducive to the stability and development of the sales network, maintains the continuity and stability of the Group's operations; 3: It is easy to promptly dispatch to the terminal distributors. And consumers provide product information of locks, and easy to collect market and channel information; 4: When consumers buy products from stores, locks have 100% sales opportunities (no other brands in the store), which greatly increases the transaction rate of lock products. .