How does the machine tool industry survive the strategic trap of development?

Abstract Introduction: In the past ten years, China's machine tool industry's output value has leapt to the top in the world. The product structure has achieved initial success and international competitiveness has been continuously improved. However, the machine tool golden decade has ended and the machine tool industry is facing various confusions. The price war in the market is fierce, the low-end market environment is intensifying, and the external environment is...
In the past ten years, China's machine tool industry's output value has leapt to the top in the world. The product structure has achieved initial results and international competitiveness has been continuously improved. However, the machine tool golden decade has ended and the machine tool industry is facing various confusions. The price war in the market is fierce, and the low-end market environment is intensifying. The external environment requires China's machine tool industry to urgently need further transformation and upgrading to find its own healthy development path.


         China's machine tool industry has developed to the present day and has made considerable progress in various aspects. Especially during the “Eleventh Five-Year Plan” period, despite the impact of the global financial crisis, the machine tool industry still maintained a relatively rapid development, especially CNC. The machine tool is developing at a high speed. At the same time, the machine tool industry is also facing various confusions, especially in China's low-end machine tool market, too many manufacturers, the products are not well-conceived, and the price war in the market is fierce, the low-end market environment is intensifying, the external environment requires China's machine tool industry There is an urgent need for further transformation and upgrading to find a healthy development path.

         Xu Zhengshun, general manager of Siemens CNC system, believes that China's machine tool industry has developed to the present day. After rapid development, its scale has been greatly improved. However, the main problem now is low production capacity and high production capacity. The machine tool industry is in urgent need of transformation and upgrading. The reasons for this situation are:

         First: Some enterprises excessively demand unreasonable costs, resulting in vicious price competition, poor corporate profits, limited profits, and the loss of the ability of enterprises to re-development;

         Second: in the use of too simple, convenient, and trouble-free, in the manufacturing process, machine tool manufacturing is too standardized, its process adaptability is not very good;

         Third: Long-term use of a large number of non-open CNC systems, easy to use, but no secondary development capabilities, the design of such machine tools over time has lost the awareness of secondary development, just as people use card machines, fool-like camera, Let people forget the relationship between aperture and speed, only record images, but can't talk about photography.

         Mr. Xu believes that the current problem facing China's manufacturing industry is a strategic trap in the development of the machine tool industry. A directional problem is also a problem worthy of consideration in the machine tool industry.

Why is it a trap?

         After the high-speed development of the machine tool industry in the past few years, the scale has indeed developed greatly, but the brand awareness of the company has not been greatly improved. More, many companies are relentlessly positioned as low-end product suppliers by the market. The position, but have to face the user's unreasonable price, performance, functional requirements, thinking that this is the market demand, and always feel that no matter how to do it can not be converted into the satisfaction of users in the market, there are good things can not be sold . Always mistakenly thinking that to meet the market as their own responsibility, and gradually lost a very important thing - the company's guidance to the market.

         The guiding force of enterprises to the market is an important indicator for the future, especially for sustainable development. From the perspective of market demand, China's processing and manufacturing industry is developing so fast. Are our requirements for processing improved or reduced? The answer is obviously: improved. Because at present, more than 60% of China's machine tool consumption is occupied by imported and joint-venture products, and the remaining domestic companies are basically at the bottom. Chinese users are not without high demand, but when he has high demand. We have not found a domestic machine tool company to solve it. This is the problem we are facing. How to solve the chain of vicious circle and find the breakthrough point of problem solving is indeed an aspect that we need to consider deeply.

How to transform and upgrade machine tool enterprises

         First: Strengthen the construction of basic manufacturing management system. To put it simply, is to strengthen quality control and establish a more complete and independent quality monitoring system to solve the problem? For example, there is no such technical obstacle in standard turning and milling. Then, the thing to do is to do these machines and improve the quality, so that the machine tool industry can take a big step forward.

         Second: The core content of industrial upgrading is intelligent manufacturing. The so-called intelligent manufacturing is that in addition to the direct processing tasks, CNC machine tools pay more attention to product process adaptability, can adapt to different industries, different product characteristics, processing characteristics, system equipment, production management, processing management, equipment maintenance, customization. Screens, network group processing, communication capabilities, and even system security functions are essential for intelligent manufacturing. Very interestingly, these have the same requirements for the CNC system - open! Only on an open system, users have the opportunity to integrate all the latest ideas and ideas into the design and manufacture of machine tools. This is not open CNC system or standard CNC system, connected to the line, can be used after power-on. The so-called simple and convenient system does not have.

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