China's hardware power tools industry development

Among the hardware tools, the power tool industry belongs to the advanced equipment manufacturing industry and upgrades its services to the advanced manufacturing industry. Electric tools are widely used in aerospace, high-speed rail construction, shipbuilding, automotive and other advanced equipment manufacturing industries as well as construction roads, decoration, wood processing, metal processing and other production areas.

The global power tool industry can be divided into three levels: industrial level, professional level and DIY household level according to the technical requirements and application fields of the product. Among them, industrial-grade power tool products are mainly used in workplaces with high process accuracy or environmental protection requirements, such as aerospace, and have the characteristics of high technical requirements, high profits, and small market scope; DIY household-level power tools are mainly It is used in occasions where the accuracy is not high and the operation time is not long, such as home repair, simple decoration and other occasions, with low technical content and low profit.

At present, most of China's power tool manufacturers are producing DIY household-level power tools. Product sales mainly use price as a competitive measure, which presents a low-end, disorderly competition. The professional-grade power tools are far more than DIY-class products in terms of technical content, application areas, product added value, or product gross margin. Professional-grade power tools have large power, high speed, long motor life, and can continue to be repeated for a long time. They have high technical content, high profit margins, a wide market range, high industry threshold, and high brand value.

China's domestic power tool market is firmly controlled by foreign giants such as Bosch in Germany, Makita in Japan, Hitachi in Japan, and Dewey in the United States. Judging from the trend in recent years, the share of foreign brands in the domestic market is in a downward avenue. The rise of Ruiqi's power tools continues to expand market share and replace imported brands. In the top four in terms of domestic market share, Ruiqi is the youngest rising star, but it is the fastest-growing rookie. It has been among the top four in the market in just seven years since it was put into operation. There is a trend to catch up with the German Bosch and Japanese Makita that have been a hundred years old.

Looking at the industry environment, China is in full swing in industrial upgrading, vigorously developing advanced manufacturing, and the consequent high-speed rail, shipbuilding and other infrastructure construction. The continuous investment, development, and upgrading of advanced equipment manufacturing industry have all contributed to the power tool industry. An unprecedented market and development opportunities. According to statistics, China's power tool market capacity is growing rapidly at a rate of over 25% per year. By 2012, the market capacity will reach 20.5 billion yuan. Ruiqi shares will be able to capitalize on the capital market and firmly occupy a strategic industry leader position in this industry development feast. On the other hand, after the financial crisis, the international industrial structure is undergoing strategic adjustment. China's industrial undertaking and transformation have also given Rui Qi a chance to make a difference in the international market. In recent years, Ruiqi has gradually tried its own brand to enter the international market, and has achieved a good market response in the consumer groups in the international market. According to the disclosed financial data, Ruiqi’s own-brand export sales in 2010 have more than doubled over the same period last year. It can be imagined that in the future, the performance of Ruiqi brand in domestic and international markets is worth our looking forward to.

Looking at the status quo of the domestic power tool industry, the majority of companies producing DIY household-grade power tool products occupy the majority of their products. Professional-grade product factories that can form product series are extremely rare, with low industry concentration and lack of leading companies. Judging from the development trend, domestic brands will inevitably undergo industry reshuffle, eventually forming an orderly situation led and standardized by a few leading companies; between domestic and foreign brands, market shares will be redistributed, and domestic brands will continue to replace foreign investment. Brand. The industry's internal integration needs will surely be led by industry leaders. It can be foreseen that Rui Qi, as the only listed company that mainly deals with power tools, has the opportunity and the ability to stand on the stage of the capital market to promote the reorganization and restructuring of China's power tool industry.

In the era of technologically advanced information, the development of the power tool industry and technology are very important. Hardware tool companies must fully recognize this.