
In the past two years, the content of smart homes on the Internet has continued to be high fever. For a time, various kinds of intelligence are overwhelming, making people dizzying and difficult to distinguish the authenticity. At present, the industry can be said to be mixed and disorganized, but it also shows that there are huge industrial opportunities. It is necessary to make a decisive attack, but the prerequisite for a shot is to have calm observation and analysis.
First of all, we should realize that in the context of today's Internet of things and big data, smart homes must exist in the form of Internet of Things. The basic theory of the Internet of Things is connected with all things. In a family, if there is a vast majority of existing home appliances, Equipment can not be interconnected, it is simply not smart home. Individual companies do not have hype on the bottom line, as if a single product represents a smart home, and even made a bracelet, socket and advertised everywhere that this is a smart home, I believe that most companies encounter this kind of joke and talk after dinner The tea money, it is worth mentioning that the intelligent household single-item intelligence that has been quarreling hot has recently lost its breath. When encountering such a company, it must be treated wisely and rationally. After all, the opportunity given to you is only once, otherwise it will be a few years later. The stage will not have your shadow. This industry can now be said to be full of traps and pies. To help everyone reduce their risk and improve their ability to discern, we suggest observing and thinking from the following aspects.
We see that Google, Samsung, and Microsoft have made successive acquisitions. Apple has announced that it will enter smart homes. It is not difficult to see that the development ideas of foreign Internet companies are very simple. They can't afford to directly purchase existing companies.
Domestic millet quickly followed the trend of acquiring smart homes in the form of acquisitions, holdings, and share participation. There are tens of millions of reasons for being acquired, but there is only one kind of change, that is, the company has encountered fatal problems in the current competition, so from the perspective of the history of commercial development, the acquisition will never be the first-class industry. An enterprise that can become an industry leader must have an independent and independent spirit. In the history of Internet development in our country, traditional industrial giants such as home appliances and other companies continued to acquire and share some Internet companies. However, in the end, these companies have already disappeared into the long history. Therefore, companies with independent thoughts and spirits can grow into new ones. Industry benchmarking companies.
There are also some SMEs who chose to join the cooperation in order to catch the smart home development express train. Because the industry is too new, even if there are no successful cases in Silicon Valley, how to choose a cooperative enterprise becomes a puzzle for everyone. How to choose a cooperative enterprise, and whether there are standards that can be followed and become issues of common concern to all of us. To answer these questions, we need to review the history of industrial development. In the early days of the Internet development, various types of home appliance companies announced that they had entered the Internet. At that time, if you chose traditional home appliance companies like Haier and Suning at that time, you must be ruined now. If you choose Baidu and Tencent, which were not yet quite obvious at the time, I believe you have already gained enough. Today, the development of the global Internet of Things has started. How to choose a cooperative enterprise will obviously affect the future and destiny of the participants. The following points will have to be considered.
1. Is it an Internet of Things business? Is it a smart home business based on the Internet of Things?
Today, the concept of smart home has undergone enormous changes. Smart home is a specific application of the Internet of Things in the home. A smart home that is separated from the Internet of Things is obviously not promising, so understanding the Internet of Things is to understand the smart home. Basic entrances, smart homes without IoT genes are not competitive in the future.
2. Does the company have any forward-looking development vision? If you are preparing or just starting to research and develop smart home products, obviously you will face huge risks because many manufacturers have completed the layout many years ago. Google and Apple abroad 4 years ago It has already begun to set up a smart home team internally, and domestic companies such as Wulian Sensing have even completed the smart home development framework even six years ago. Companies with forward-looking vision will have a foothold in the future.
3. What is the staying power of enterprise development? Does the company have a series of intellectual property rights, especially invention patents, trademarks, and domain names? China will make more efforts to enter the field of innovation. The protection of intellectual property rights has become a consensus at the national level. Recently, the establishment of intellectual property courts in Beijing, Shanghai and Guangzhou has been the best illustration. Especially in the emerging field of smart homes, the industry's invention patents have a gold value, and companies without their own patents will face development bottlenecks and will eventually be squeezed by those patent owners to survive. Therefore, choosing a company with rich patents will be a wise choice and the lowest risk.
4. How is the enterprise's strength? The development of any enterprise has its own rules, whether a company is growing, whether it can influence the development of the industry, etc. These factors are all examples of strength. Today's smart home industry has begun to accelerate development. If a company's development speed can not keep up with the industry's growth rate, you can imagine the prospects of this company. The best way to understand a company is to investigate. If there is no investigation, there is no right to speak. Field visits are always the most important method. A promising company must have moved you to a place where you can basically look at any industry, especially emerging industries. The risk of a hard-working company is always the lowest, and the probability of success is always the highest. With technology, capital, and a group of struggling employees, this type of company will often become the industry's most powerful beachhead.
Through the above analysis, we believe that everyone can understand the development prospects of smart homes and some basic judgments for industry companies. It can also avoid being overwhelmed by the Internet news and all kinds of rumors, and make choices based on their actual situation, so as to avoid Trap to hold the pie
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