Spring furniture exhibition, new highlights, furniture, hot discussion, living room culture, white paper

I still remember the first time I participated in the furniture exhibition report four years ago. The first question I asked was about the new exhibits brought by the company. At that time, the furniture industry had not put the upcoming "cold winter" in the eyes. Every furniture fan was eager to talk about his new products and new plans for enterprise development. In the furniture exhibitions in the next few years, we deeply felt the influence of the big environment on furniture. Whether it is export or domestic sales, furniture companies have suffered more or less; however, even the outside world The environment and the internal market are changing. Every time we talk about at the furniture exhibition, the topic seems to be such a fixed one - "What new products did your company bring this year?" However, in the goal of unity, time In the short furniture exhibition, in addition to the new business plans and new products, what else can we talk about? At the end of 2013, it was linked with the left and right sofas to jointly open a white paper survey report on Chinese living room culture. And the most direct requirements and preferences of 1200 potential users who have “renovation needs within one year” were collected in the previous period. Although it was only a thin booklet, it became the spring furniture fair in 2014. Hot topic. And when we sat down and talked about the "white paper on living room culture," what did they say? Huang Minli, Chairman of the Board of Directors of Minhua Group: No matter what kind of enterprise, truly understanding the market and keeping up with consumer demand are the most important; this "Living Room Culture White Paper" is very good. If it is done well, it will help enterprises to deepen. Understand the entire market and truly grasp the needs of users; this is something that needs to be promoted and promoted. Zhao Jialu, general manager of the City Window: With the theme of the living room, it can arouse more people's sense of identity with “culture”; it can also give us a lot of inspiration. Yao Jiqing, general manager of Mousse Bedding: The collection and organization of home space culture data itself needs to be promoted by the media and needs to be done continuously.

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