[Photo] Chen Li, chairman and general manager of Mingmen, clearly defined the strategic goal and created the first brand of silent door locks.
Famous door mute door lock creates a new category of industry
Based on insights and research on consumer life, Mingmen discovered the impact of switching door noise on people's lives and work. The journey of mute door locks was opened: 2006-2008, the concept of “silent door lock†was proposed and widely demonstrated; In 2009-2011, the project developed a silent door lock; in 2012, the first generation of silent door locks, the city won 2 silent invention patents, 2 silent utility model patents; in July 2013, Mingmen announced strategic positioning "silent door locks" In the same year, the second generation of silent door locks (magnetism) was launched, and one patent for mute invention, three for silent invention patents, and three for silent utility model patents; in 2014, Mingmen launched the third generation of silent door locks, and obtained silent utility models. There are 7 patents and 5 silent invention patent applications.
Today, the all-in-one solution for the door mute door lock has won high recognition from consumers, wooden door industry and real estate developers, which has caused peer resonance and follow-up.
[Figure] focus mute technology, silent door locks continue to upgrade
Silent door lock strategy name in action
In 2013-2014, the mute door lock strategy continued to advance, and the “silent door lock†was quickly implanted into the minds of consumers. First, the image of the mute door lock terminal is fully upgraded, including the mute terminal door, the silent experience marketing tool, the outdoor advertising of the building materials market, etc.; the second, the national highway advertising, covering the provincial capital city, the municipality directly under the central government, the core economic city; Third, participate in Guangzhou Construction Expo, Shanghai Hardware Exhibition, Guangzhou Design Week, Beijing Wooden Door Exhibition, Shanghai Design Exhibition; Fourth, launch Internet and mobile Internet marketing, achieve the "silent door lock" keyword ranking first; fifth, landing Four sets of CCTV, the establishment of mute door lock category cognitive height.
During the conference, the famous door mute door lock experience store debuted, designed for the “mute door lock†positioning design, providing the best brand consumption experience, and comprehensively enhancing the competitiveness of the famous door mute door lock terminal.
[Picture] Ming door mute door lock experience store, technology, art, experience perfect blend
Focus on strategic positioning to create the first brand of silent door locks
With the application and continuous upgrading of the all-round mute technology such as mechanical, magnetic and damping, the mute door lock and mute hardware are forming a mute product cluster, achieving a comprehensive lead in mute technology and products.
At the same time, Mingmen has achieved strategic cooperation with the world's leading 46-year-old Italian DND brand to jointly open up the Chinese market. Joint research and development with the world famous brand Japan LAMP to create a global technology leading silent hardware products. Cooperated with the Ministry of Industry and Information Technology Electronics to develop the country's first national-level mute door lock R&D center.
[Figure] strong combination, the famous door mute door lock and the Italian DND strategy marriage
In 2014, while continuing to promote the mute door lock strategy, Mingmen continued to promote the regional total generation cultivation and investment promotion plan. Become the number one brand in the region and jointly create the first brand of silent door locks.
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