At the age of 27, his first furniture store broke out. Reminiscing about the past, there is an infinite amount of bitterness. In the lush and lush years of the lush green season, Fang Rui has laid down the temperament of many young people, focusing on his own career and working and living in an orderly manner. Fang Rui has the same cheerful personality as the sun. With a bit of courage and fearlessness, he has run a store of furniture stores with great enthusiasm. He added a store almost a year, which made many peers horrified.
The furniture market is clouded
Fang Rui's distress, like many dealers, he is increasingly feeling that business is harder to do year after year. During the seven days of the National Day Golden Week, Fang Rui ran in several stores in Changsha and Yueyang. The previously planned manufacturers had returned to the point, discounts, gifts and other promotional methods have been used, even so, inventory National Day Golden Week, he still Feeling a little lost. In fact, it is only Fang Rui who lost. The current Changsha City has a fixed population of more than 300,000. However, there are eighty-nine stores with a scale of more than 30,000 square meters, not to mention other small stores and bulk markets. The vicious expansion of the store, the competition between the stores to attract investment, ruthlessly spread to dealers. Although the rigid demand of the market is always there, the space that customers choose is too large, resulting in a serious decline in sales per merchant. Blindly promote sales, price tactics, and ultimately hurt not only the dealers themselves, manufacturers, shopping malls, and even customers, who will not be spared! Fang Rui's most worrying is the abnormal development of the furniture market.
Stick to yourself
Fang Rui has a friend who distributes furniture. After several years, the business has not been ideal. Last year, my friend changed a popular style product, thinking that it can change the status quo, but after changing the product, the business is not as good as before. Now this friend has given up on furniture.
This friend is just a victim of popularity. The popularity of furniture is like a gust of wind. Some companies have not been able to implement a brand's intensive planning, and the market has immediately transformed a new face. Fang Rui is a person who doesn't like to catch up with the pop. He thinks that for those who always want to make a surprise and win the customer, the popularity may be a fortune of the lucky god, maybe just a sweet dream. The popularity has brought freshness and excitement to the home life of the Chinese people. It has also led to countless products that have not yet become branded, and they are chasing the market hotspots. Products such as a wife, you must not leave, this is Fang Rui's understanding of the product. From the earliest distribution of Yihua furniture, Laomufang, to the continuous increase of Bai Yixuan, Fu Debao, urban wood songs, Franfinti and other brands of products, never replaced the product because of business ups and downs, but firmly believe that the choice Furniture brand products, firmly believe in their own vision, firmly believe in the eyes of consumers.
Small house is small, big house is big
In the afternoon, Fang Rui likes to have a cup of coffee or a cup of black tea. Sitting on the sofa of his own store, he bathes in the sunshine that slanted into the floor-to-ceiling windows in autumn. Perhaps this is the life that many people yearn for. Occasionally, he will also invite three or five confidants or people from the same industry to chat about life, career, pursuit, and comment on the country and the world. The distress in the business field seems to have nothing to do with him. If the state of mind of man can reach this state, the business field will be able to move forward and backward. A good attitude is the premise of doing things. When many people are at a loss, Fang Rui still maintains a calm heart. This is a kind of wisdom, but also a kind of open-mindedness. Fang Rui wrote in his own Weibo: Xiaoshe is small, big and big, not reluctant, and the more he gets. This sentence will guide him to fly over the fog and achieve his "willing" life.
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