Liu Songguo was originally an art teacher at a university in Chongqing. His hobby was furniture, but this move with the nature of playing tickets turned out to be his career. Liu Songguo is 29 years old. In 2008, he began to prepare for the renovation of the house, ready to get married. The young couple almost ran through the major furniture stores, but they felt extremely disappointed. "If you can afford it, you can't afford it; if you can afford it, you can't see it." Liu Songguo finally decided to do it himself. Because he has learned this craft with his carpenter since he was a child, he has always had this hobby. So, he made his own drawing design, and invited a professional carpenter to cooperate. In less than a month, he built a full set of pure solid wood furniture. The family looked very satisfied. After some colleagues and neighbors came to visit, they asked for furniture for them. Liu Songguo took advantage of the situation in the summer of 2008 to open the heart of the nest wood art creation studio, the designer is himself, the marketing is his wife, only two woodworkers. Liu Songuo's research and analysis market found that home decoration is now very popular in rural style, and solid wood American furniture is very popular. Therefore, he positioned his furniture market in the American country style, and at the same time made some improvements to the traditional craftsmanship of Chinese furniture production in the production of American furniture. The furniture that comes out of this way is not only fashionable, novel, but also durable, and the nails are rarely used, and the various components can be disassembled and assembled. Compared with well-known brand furniture manufacturers, Liu Songuo promotes through the network and uses word-of-mouth communication to do marketing, which has great cost advantages. Now, Liu Songguo's studio is already famous in Chongqing, and the netizens who come to him to make solid wood furniture have long queues. For his own success, he summed up the first-class design, second-rate production, and third-rate price. First-class design is because he is a university art teacher, the old line is art design; second-rate production is because his studio is in equipment, capital, brand, etc. After all, it is still not comparable to some big furniture factories, but the advantage is that it is made here. The furniture, consumers can see, feel, and reassuring; the third-rate price is because the price of solid wood furniture he made is only 40% to 50% of the first-line brand.
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