In 2013, the home O2O model gradually became more and more turbulent. A large number of enterprises set their goals in a complex market environment, adjusted their pace, and the cable-connected home enterprises frequently climbed the network, and the two-pronged approach; the cable-based e-commerce rushed to the offline market and attacked the city. It can be seen that the convenient and affordable O2O model has become an irreversible trend in the future of the home industry. But how can home O2O achieve online and offline integration? How can we survive in the upcoming home O2O wave? Mr. Zhang Chaoqin, chairman of Global Home Network, may provide us with an answer.
Change is not too late to start at any time
Mr. Zhang Chaoqin started his career as an industrialist. He has been adhering to the marine spirit of Chaoshan people, who dare to be arrogant, cautious, pragmatic and diligent. He has been engaged in the manufacturing and sales of the household appliance industry for many years. Facing the changing Internet era, he resolutely led the industrial transformation, created a global home network, and cut into the home O2O market from consumer demand. "Maybe it is different from many Internet people. At this time, my age group is relatively large, but I am as interested in new things and innovative products as many young people after 80s and 90s. The pursuit of creativity is consistent. I think consumers are the same. The decades of entrepreneurial experience is also a kind of wealth, coupled with a young and positive attitude, I am full of confidence in what I am doing now."
Entrepreneurship is a tough job. It is too easy to give up halfway. Especially for an entrepreneur who is already successful, Mr. Zhang Chaoqin is not so much a transformation, but rather a second venture. Some people may think this is not a wise move. In this ever-changing network era, any choice is like a bet, but Zhang Chaoqin thinks that "this is a big game of chances, facing beauty, clothing, bags. In the situation that has been divided by major platforms, the home industry, especially the kitchen and bathroom appliances, is the last blue ocean, the inevitable development trend of the O2O two-line model throughout the home industry. He said that whether it is a traditional industry or an emerging industry, the products are objective. The so-called transformation is just the difference in gameplay. This is the trend that every entrepreneur has to face.
Manage with a young mind and do things with limited time
There are many labels on Zhang Chaoqin: passion, persistence, and diligence. He uses WeChat and employee interaction to share various industry information. The wisdom of personal insights and the relentless passion have made a large number of post-8090 employees impressed and willing to become his fans. In his eyes, managers must not only have a superior strategic vision, but also encourage front-line employees to think from the bottom up, talk directly with them, and actively understand the young people's thinking. "When the Spring Festival of the Year of the Horse, I used WeChat to send a video to everyone to celebrate the New Year, and I got a lot of praise." When he said this, his face showed a smile.
The early years of hard entrepreneurial experience shaped Zhang Chaoqin’s persistent personality. He often brought some potential collaborators to the office to talk about his fashion home O2O blueprint, his strategic layout and project implementation, his seriousness, perseverance and perseverance. The skepticism is getting smaller and smaller, Zhang Chaoqin said: "I use all my energy to do this well enough."
The article was reported by Chengdu Furniture Editor
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