Abstract Although the domestic GDP growth rate reached 7.0% in the first half of the year, although the property market bottomed out and triggered a boom in housing purchases in some cities, the ceramics industry did not feel any signs of market recovery. In the first half of the year, the industry was in a bad mood, and the output, sales and profits of the company increased.
Although the domestic GDP growth rate reached 7.0% in the first half of the year, although the property market bottomed out and triggered a boom in housing purchases in some cities, the ceramics industry did not feel any signs of market recovery. In the first half of the year, the industry was in a bad mood, and the growth of production, sales and profits of the enterprises was weak, and even some enterprises experienced a gradual decline. In the past six months, news of the closure, suspension, and closure of ceramic enterprises has been reported from time to time in major production areas across the country. More enterprises have been underemployed due to pressure on explosions and environmental protection. In the past July, Guangdong, Jiangxi, Hubei, Sichuan and other producing areas frequently broke the news that the ceramic enterprises were liquidated, debated, and blocked, making the industry that is struggling to become more chilly. Externally, the market is shrinking, sales are falling, and competition is fierce. Internally, environmental protection is high, innovation is insufficient, and funds are broken. The ceramic industry is in the most difficult moment of the new round of development.
How to face the tough challenges, let enterprises successfully survive the current difficulties, and achieve sustainable development in the future. This aspect has been long-standing, and it is believed that on the one hand, we must build confidence and actively respond to current difficulties and challenges. Difficult to advance, the survival of the current business as the top priority; on the other hand, we must accelerate the pace of transformation and upgrading, adapt to market trends, foster corporate strategic advantages, in order to win long-term development opportunities.
Product explosions, shortage of funds, environmental pressures... Any one of these factors may become the "last straw" of overwhelming companies. In the face of severe market conditions, companies should be more cautious, such as thin ice, calmly respond. It is better to slow down the development, even miss some opportunities, and not blindly rushing forward, and doing a good job, after all, survival is more important than development. Some people may say that they are conservatively retreating and waiting, and once the market recovers or the stimulus policy is introduced, it will lose the opportunity for development. However, the best opportunities are meaningless for companies that have already been eliminated or dumped before dawn. I believe that opportunities are always available. Companies can only keep their chances of development if they keep enough cash flow and only let their husbands survive.
Of course, the shrinking front does not mean waiting for the market to pick up, but the company must not blindly sprint and expand the line to build the kiln. Overcapacity is an indisputable fact. Enterprises should rely on stock capacity as much as possible to achieve newer iterations of enterprises through small-step fast-run innovations to enhance their competitiveness. Don't envy the sales of this company in the peers. The sales of that company is close to 10 billion. The indicators for measuring the strength of the company should be from the output, sales to profit, per capita output, innovation ability and other indicators. . The production of ceramic powers Italy and Spain is almost a fraction of China's production of over 10 billion yuan, but who dares to deny the absolute leading position of the two countries in the ceramic industry?
"There is no market in the off-season, only the idea of ​​the off-season." Although the market is weak, demand still exists. This requires enterprises to change their concepts, through a series of adjustments and optimizations such as product structure, brand strategy, marketing ideas, business models, competitive means, team building, etc., to create a bloody way in the predicament, in order to achieve steady growth of the enterprise. In fact, in the first half of the year, many companies have achieved significant growth in sales and profits. In addition to envy, they should become the benchmark for learning in the entire industry.
At the same time, companies must accelerate the pace of transformation and upgrading to establish their long-term strategic competitive advantage. The transformation and upgrading of ceramic enterprises is an inevitable choice. Although the transformation and upgrading has been called for many years, there are still enterprises waiting to wait and see, or anxious and confused, such as brand building, scientific research and development, green manufacturing, model innovation, Internet thinking, elimination of backward production capacity, etc. Many companies are thunderous and heavy, and think that transformational innovation is looking for death. On the one hand, they believe in their past successful experiences, on the other hand, they are full of fears and worries about the future development trend and changes of the industry, so they suffer from losses and hesitation. For example, environmental protection, many enterprises are closed down because the government is not too demanding, but because there are too many historical debts; for example, product research and development, many companies are keen on the large-scale expansion of low quality and low price, and are reluctant to invest in research and development innovation... All kinds of, it is difficult for enterprises to adapt to the new market environment, and finally they can only be eliminated.
We must be soberly aware that the current slowdown in macroeconomic and property market growth is not cyclical, but structural, and the resolution of structural problems requires a relatively long process. As a traditional industry, the ceramic industry will be closely related to the property market in the long-term low-growth environment, until the backward production capacity is eliminated through the market mechanism, and a new production and sales balance point can be reached to understand the current industry dilemma. Therefore, where is the turning point in the market recovery, it seems difficult to predict now. But what is certain is that with the slowdown of China's economic growth under the new normal, the ceramic industry will remain in a sluggish state for a long period of time, and this time is precisely the best period for enterprise transformation and upgrading.
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