In-depth analysis: the successful operation of the top ten brands of sanitary ware

Guangdong, Foshan, an industrial park with more than 200,000 square meters is located between landscapes, where people come and go, green grass, and its sights are particularly eye-catching under the bright sunshine. This is the Shanggao Sanitary Settlement, which has repeatedly won the "Top Ten Brands of China's Sanitary Ware". It is also the spiritual home of its founder Cao Yuyong and his team. It is an ideal country with "integrity and innovation".

Since its establishment in 2001, Shanggao has gone through 10 years and has more than 500 stores in China. It is one of the fastest growing companies in the sanitary ware industry, and has been reputed to be the “Top Ten Brand in China” for many years. Regarding how to make a good brand, Shang Gao has its own unique business philosophy: Comfort is productivity. In addition to this, Shang Gaoren understands that making a sanitary brand is just like running a marriage. It is a science and requires careful management.

Unified thinking, clear positioning

If a person does not want to go over with another person in the beginning, he only wants to get what he wants, such as money, status, and so on. Then once the goal is reached, the other party will be abandoned and restarted. Just think, how can such a family have happiness?

Similarly, if a company does not want to be a brand from the outset and just wants to obtain the desired benefits through the slogan of shouting brand, then the result can be imagined. Therefore, if a company wants to make a good brand, it must have a good idea, and make the company bigger and stronger by doing a solid job. In this respect, Shanggao Sanitary Co., Ltd. undoubtedly has a role model of supreme importance. Since its inception, it has established the lofty goals of China’s leading brands, unified thinking and clear positioning.

Clear goals, orderly planning

At the beginning of marriage, everyone wants a happy family. Happy families need to work together to achieve. If light has good intentions and does not put it into action, it is nothing more than a perfect idealist and there will be no happiness.

Similarly, after setting up its own goals, a sanitary ware company must plan for the completion of goals and brand building. If it is still high, it plans to build a good factory in accordance with the target. In a few short years, 200,000 square meters of Leping Sanshui Industrial Park was completed. And put into use; according to the target to establish a good organizational structure of the enterprise, under the leadership of the leadership of Cao Yuyong, still high team goes better......

After a company has goals and plans, it can build its brand according to its own strategy. This is like a family. Only two people have common good ideas and plans, and they can live according to plan. In the end, they can obtain family happiness.

Straighten out the process and lay a solid foundation

There are countless trivialities in marriage. Whoever brings children, who does housework, who is responsible for making money, who takes care of the elderly... If you cannot handle these things well, happy families will have troubles.

The same applies to the construction of a corporate brand. Whoever is responsible for marketing, who is responsible for production, who is responsible for research and development, who is responsible for finances... These issues seem to be independent and are actually related. Any problems in any one link will be linked to other links. , is the so-called pull the whole body. Family members can only live a happy life by handling the rights and obligations of each other. The same applies to companies. Only by clarifying the relationships among various departments, streamlining the processes among them, and solidifying the cooperation of various departments can lay a solid foundation for brand building. basis.

Adapt to changes and adapt to the environment

The family is the cell of society and will change as the social environment changes. Some people say: marriage has seven years of itch, eight years of pain. The change of marriage will affect the stability of the family, just as all things follow the natural law of “natural selection and survival of the fittest”. If a family wants to stabilize for a long time, both parties to the marriage must use change and thought and vision to look at the world, so that when the external environment changes and crisis, it will not break the family.

Similarly, in the process of building a brand, companies will inevitably encounter various problems, such as product homogeneity, cost increase, rampant rampage, etc. This requires companies to establish brand awareness and protect intellectual property rights.

For this, Shang Gao has its own sword: Accelerating product upgrading through independent innovation. In March 2010, Anti-Door Energy-saving Toilets came out; in July 2010, the new 2.0 bathroom cabinets were listed on the global market... It is exactly this way, Shang Gaoneng was selected as one of China's top ten brands in the sanitary ware industry and ranked among the leading brands in China.

It is not easy to establish a family. It is even harder to have a happy and stable family. It requires both sides of the marriage to rationally view and handle all the problems and difficulties encountered. Is brand building not the case?