The growth rate of the intelligent machine market is not as good as that of the previous 90% mobile phone brand will be washed off.
The Chinese mobile phone market in the “Blood Sea†has entered the knockout mode in the face of the slowing ceiling.
Yesterday, Li Nan, vice president of Meizu Technology, told the Beijing Morning Post that the knockout of the Chinese mobile phone market has begun and the mobile phone brand is already decreasing. In his view, this year will be fiercely savage, and there may be only 9 to 10 competitors in the jungle in the next two years. That is to say, more than 90% of mobile phone brands will be washed away. The last thing that can be laughed at is that it has a strong Internet gene, or has a strong control in the open market, or a special relationship with the operator, and the goal of Meizu is to enter the top three.
Previously, TCL Communication COO Wang Yangyang also publicly stated that the shuffling has been going on, but the main washings were mainly a large number of small and medium-sized brands. Starting in 2015, large mobile phone brand companies will also face the reshuffle. Previously, market research firm DIGITIMES Research believes that starting at the end of February 2015, the industry may experience a new wave of small mobile phone manufacturers.
At present, the growth rate of China's smart phone market is not as good as before. IDC data even said that the first quarter of this year, the first quarter of negative growth in six years. Even so, there are still new faces to join the mobile phone manufacturing train, the old players are more than full horsepower, are trying to seize the opportunity to overtake the corner.
Meizu announced yesterday that its new brand “Charming Blue†successfully exceeded 5 million units in the first half of its birth. The Charm Blue family currently has two products, with a price of 1,000 yuan. This year, Meizu’s sales target is 1999 million units, and 5 million units have been completed in the first four months of this year, which is the traditional off-season. It is reported that next Monday, the company will also announce heavy "secret weapons."
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