Author: Yuan Min
Director of Shanghai Enterprise Competitiveness Research Center Dr. Fan Lingen
Compared with traditional commerce, e-commerce uses the Internet to make breakthroughs in time and space, making e-commerce a mall that never ends, and at the same time can accommodate a wide range of goods. The prospect of e-commerce is very good. Home e-commerce is an important part of e-commerce. What is its development prospects? What is the core competitiveness of home e-commerce? How to improve the core competitiveness of home e-commerce? The reporter interviewed Dr. Fan Lingen, director of the Shanghai Enterprise Competitiveness Research Center.
Fan Lingen believes: “The prospects of home e-commerce are very beautiful and full of opportunities and challenges.†E-commerce was originally a matter for young people, and young people liked the benefits and convenience of e-commerce. Their consumption amount was generally low and their grades were not high. Now that computers have become more and more popular, people from teens to old men aged 60-70 have started to learn online. They find that online shopping is very convenient and they are also starting to be consumed on e-commerce platforms. It is an active consumer of the Internet. The previous brand support for home e-commerce is not enough because the home industry is mainly a lot of small businesses. Now the brand of the home industry is improving quickly, because more and more consumers who purchase strong power are joining the ranks of online shopping. The challenges of home e-commerce come from many aspects. The first is the shortcomings of the Internet itself. Although there are Alipay solutions, the problem still exists. Second, e-commerce places high demands on the integrity and after-sales service of the site. The third is that the quality of the product requires strict checks on the site, otherwise it will affect the reputation of the site. In order to deal with these challenges, home e-commerce websites have taken all the stops. It is reported that the homepage website of this site Shanghai Group purchase network opened an online payment platform, and launched the integrity protection service system, also using B+BtoC business model, to strengthen the supervision of suppliers, strict control of product quality.
The home industry is the closest to people's lives, and it is easy to spread to the people. It contains more goods and is more suitable for the promotion of e-commerce. Fan Lingen said: “Although the growth rate of home e-commerce is not necessarily fast, it will be more stable than other types of e-commerce. At the beginning of e-commerce development, the development of standardized e-commerce such as books and electronic products will be faster, but consumers Once it enters the home e-commerce platform for consumption, its repeated purchasing power will be very strong. For example, consumers buy a pillow on the home e-commerce website and feel good about buying it later.â€
At present, home e-commerce websites are mainly based on building materials, and there will be much room for development in the soft packaging market. Fan Lingen pointed out: "Home e-commerce has more room for development in household goods, such as home furnishings, accessories, and daily necessities such as tableware and dishes. Previously, these items were sold in supermarkets, and now brand stores have been opened exclusively. , began to take the brand and professional route. Consumers to buy a bowl, in addition to a few dollars to choose from products, he can also buy in the brand home store online dozens or even hundreds of brand bowls."
Fan Lingen said: "The core competitiveness of home e-commerce is the impact on consumers." He said: "In the United States and Europe, the decoration is not so exciting, but the sale of B & Q remains hot. This is because consumers will buy over and over again Normalized, available for DIY products, they are willing to more experience the fun of your own hands, of course, China has its own characteristics, home e-commerce must seize the characteristics of consumers.Home site should allow users to feel the products and home provided by the site Experience is great, attract them to become members, and then guide users to spend."
Therefore, to improve the core competitiveness of home e-commerce, it is necessary to increase the influence of home websites on consumers. With the improvement of life, consumers’ ideas and concepts are also changing. In the past, people thought that after spending 100,000 yuan to renovate a house, they could remain in place for 50 years. Today, after spending 100,000 yuan on renovations, it will take more than two years. Another tens of thousands of dollars to change the decoration style, the site to promote this way of domestic consumption. Home website is not only a place to buy home products, but also a stage that leads home fashion. It is a community that allows people to understand home knowledge and exchange interests.
It is understood that in attracting consumers to home consumption, some home websites have even broken through the e-commerce network boundaries, extending the home experience from the Internet to the offline. For example, the homepage website of this website Shanghai Group Buying Network has created an online and online marketing model, through the opening of the User Experience Center at No.1 Intellectual Industry Park on Hulanxi Road, to increase the influence of the website on netizens.
Water heater brand lighting brand home furnishing network home decoration space style decoration decoration style home accessories home furnishings decoration home
Antenna Tilt,Explosion Proof Pan Tilt,Explosion Proof Cctv Camera,Explosion Proof Camera Housing
TIANHEMAST , https://www.robomasts.com