Relying on scientific and technological innovation to break through trade barriers
For a long time, China's sanitary hardware products are cheap and beautiful, and are deeply loved by foreign dealers and consumers. The export volume has doubled. However, with the gradual increase in export volume and the deterioration of the international economic situation, more and more countries have begun to implement various trade barriers that are close to harsh technical standards, which has increased the difficulty for China's health enterprises to open up foreign locks . Faced with this trend and solving trade protection, the first thing that China's health enterprises must do is to rely on technological innovation to implement industrial standard upgrades.
According to experts, breaking through technical barriers to trade first means that products must meet the requirements of standards. To ensure that products placed on the market meet standards, manufacturers should establish product control systems. In addition to meeting local technical standards, sanitary products should also conform to the living habits and ways of thinking of local residents. At present, under the pressure of increased export pressure, Chinese sanitary ware enterprises are paying more and more attention to relevant international standards, and the quality of their products has been greatly improved. They have consistently complied with relevant technical standards and avoided export disputes caused by standard barriers. With the gradual enhancement of the strength of China's security enterprises, more and more manufacturers' product standards have reached or exceeded the standards of foreign demanding products. High standards of products, reasonable prices will become a key factor in breaking trade barriers, thus winning a larger overseas market.
Maintaining European and American markets to expand into emerging markets
However, due to the economic downturn caused by the financial crisis in the United States, Japan and Europe, the demand has been greatly reduced. It is understood that orders from the European, American, and Japanese exhibitors of the Canton Fair have been reduced to varying degrees, resulting in a sharp decline in corporate export orders, making many export-oriented enterprises face the pressure of survival.
The industry insiders analyzed the data of the Canton Fair and said that they will be optimistic about the Canton Fair in the fall of 2009. "Many European and American buyers' stocks will be consumed in the second half of the year. I believe that the turnover of the Canton Fair will rise in the fall of 2009." However, at present, in the face of the current predicament, on the one hand, try to maintain the major markets in Europe, the United States, and Japan, and actively invite new and old customers to come to the market; on the other hand, look for emerging markets as another focus, and vigorously develop Southeast Asia, South Asia, the Middle East. , emerging markets such as Africa and South America. For many export enterprises in China, the current economic situation is difficult, but there are many opportunities. The Chinese market is like a night pearl in the eyes of the world, and strong domestic demand will be an important growth point for the economy in the future. Many companies that have focused on exporting in the past have begun to re-examine their own marketing strategies and the fertile soil of this piece of land, and set the direction for future development.
Accelerate overseas hardware brand strategic marketing
In the future development of China's health enterprises should pay more attention to the construction and development of independent brands, develop their own brands, and do a good job in brand promotion and planning. The characteristics of foreign trade enterprises, enterprises should fully understand the market changes, moderately good grasp of the scale of processing, the licensing process and paste to create its own brand combine to determine a reasonable proportion of OEM and own brand, both through the OEM learning Master the management and technology of world-famous brands, and start the popularity of domestic and international markets through its own hardware brands, expand the market share of its own brands, and improve the price competitiveness of enterprises. Before the outbreak of the crisis, several foreign trade companies in Chaozhou had started their own brand marketing in the Southeast Asian market, and opened specialty stores in the form of brand franchise. Therefore, enterprises were less affected during the economic crisis.
In short, as the comprehensive competitiveness of China's sanitary ware enterprises is getting stronger and stronger, the gap between industry standards, product quality, production technology and other advanced foreign-invested enterprises is getting smaller and smaller. With the intensification of international trade competition, the traditional way of cheap processing and export in the past must be properly adjusted in the new form. The formulation of relevant national policies in the future will also encourage innovation and brand strategy. The foreign trade development model that relies on cheap labor and sacrifices non-renewable resources and the environment will gradually be restricted. China’s health enterprises should use this crisis to accelerate enterprise adjustment. Self-improvement and development of a viable response to development strategies to broaden the market. Source: Securities Star
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