Recently, the Chengdu Chamber of Commerce and Industry Furniture Chamber of Commerce and several well-known local furniture companies took the initiative to attack. Together with the Wuhou District Industrial and Commercial Law Enforcement Bureau, a small inferior workshop for making counterfeit furniture was destroyed in the suburbs of Chengdu. This newspaper particularly reminds the public that they must purchase furniture through regular channels, and don't believe in "brand goods" of unknown origin.
Currently a car with fake furniture is being loaded
Is this small workshop crooked? The reporter's car drove round and round until he found this hidden courtyard in Shenjiaqiao Village, Wuhou District.
From the outside, it looks like a broken place—the ground is piled with waste cardboard and foam, and some of the foot wood has been blistered. The staff of the Law Enforcement Bureau blocked a truck that was about to be delivered at the scene. The truck was filled with "Golden Tiger" and "Ouerya" brand leather stools. Seeing the law enforcement personnel, the truck driver and the small workers who moved the goods were very It was almost gone.
The manager of the Golden Tiger furniture marketing manager, Zuo, was very angry, because these furniture were all Li Gui, and they were all bad fakes. "In recent times, we have received frequent consumer complaints that our stools are fake products. As a famous Sichuan-based enterprise with a production value of over 100 million yuan, how could such a shoddy product be produced! Moreover, we have never produced such a stool! Today we finally found the reason! "A few days ago, the media received a complaint from the public and said to buy When I reached the stool of the "Golden Tiger" brand, I just sat down as soon as possible. The media interviewed Jinhu Furniture, who denied that he had produced such a stool.
In order to find the "black hand" that counterfeited their own brand, furniture manufacturers such as Jinhu united with the Chengdu Chamber of Commerce and Industry Furniture Chamber and the media to investigate many family workshops in the suburbs that make furniture. On Monday morning, they finally found the source of fraud.
Shocked, any brand dare to make a cottage workshop
In the warehouse, law enforcement officers have made greater discoveries. They found dozens of printing templates for trademark brands in a room. In addition to Golden Tiger Furniture, they also include trademark templates for famous brands such as Shuanghu, Southern Furniture, and Tianzi. As long as you want the brand, you can copy it here ! Obviously, the main purpose of these printing templates is to make the brand logo on the furniture lining and outer packaging after the finished furniture is made.
Gu Haodong, secretary general of the Chengdu Chamber of Commerce and Industry Furniture Chamber of Commerce, told reporters that the materials used in this crooked workshop are extremely poor, with no craftsmanship at all, seriously damaging consumers ’rights and interests, and also damaging the credibility of local well-known brands. In addition to well-known furniture companies, there are many foreign brands. Secretary General Gu said, "Fortunately, we found this workshop in time. It is still at a very preliminary stage. It can only produce some stools and tables. If it starts to imitate fake furniture such as sofas and beds in the future, the impact will be even worse."
It was really said! In the deepest part of the warehouse, the law enforcement officers also found some semi-finished products of fabric sofas and foreign purchase orders. A wife with a foreign accent claimed to be the owner of the workshop. She said that the leather stools are not easy to sell now, so she transformed into a sofa As for what brand of cottage sofas were sold, the grandma asked three questions. Seeing the law enforcement officers coming, the mother-in-law said that her son-in-law is the boss. What is the name of the son-in-law? where are you now? How long have you been here? The mother-in-law said that because she had no education, she didn't know.
Gan Yufeng, a law enforcement officer of the Wuhou District Industrial and Commercial Law Enforcement Bureau, said that the result of their preliminary investigation was that the production company was unable to obtain a business license, and after counterfeiting the counterfeit "Golden Tiger" and "Ouerya" brand furniture, the analysis here may be A workshop that produces counterfeit and shoddy products, "We are currently punishing them with seizures of counterfeit and shoddy products and production equipment, and ordered the person in charge of the workshop to stop production and come to the Law Enforcement Bureau for processing within a time limit."
Law enforcement officers also found that the workshop was actually an unventilated warehouse. The room was full of flammable materials and cooking stoves that were close to the fire. There was a huge security risk. If you did n’t pay attention, it might cause a fire.
Countermeasures Brand enterprises upgrade anti-counterfeiting measures
The cottage workshop was destroyed. Manager Zuo, the marketing director of Golden Tiger Furniture, was very excited, and he was not too optimistic, because "the counterfeit small workshop like this basically has no valuable equipment and the cost is very low. This time it was discovered, He can easily rent another farm yard and resume his old business. Manufactured with shoddy materials and sold at the price of famous brands, this profit will allow these people to continue to take risks. "
Gu Secretary-General of the Chengdu Chamber of Commerce and Industry Furniture Chamber of Commerce told reporters that these black-hearted small workshops should find a smashed one. "The bad place of this workshop is not only that it makes individual brands a victim, but it harms the overall image of Chengdu furniture. Furniture As a bridge between enterprises and businessmen, the chamber of commerce will cooperate with enterprises more frequently in the future and use the law to defend legitimate rights and interests. "
As Sichuan's well-known furniture companies have gradually developed into national brands, they have also taken more and more measures to maintain their brand image. Chen Shunya, director of the marketing department of Pocket Pearl Furniture Brand, said that they now have three measures to prevent consumers from being infringed by counterfeit and shoddy products. The first is more publicity, warning consumers to buy furniture in regular brand stores, and providing consumers with a simple method to identify the quality of furniture; the second is the introduction of a phone verification anti-counterfeiting system, each factory-made furniture has an "ID ", Consumers call 400 toll-free number, enter the" identity card "on the furniture to know the authenticity of the product; the third step is to take the initiative to protect their rights, and take the initiative to attack if there is counterfeit. Last year, the company found and cooperated to knock down a small counterfeit workshop in Henan. The head of Quanyou Furniture Propaganda Department also said that Quanyou hopes consumers to buy furniture in regular brand stores. A special inspection department has also been set up within the company to regularly check for counterfeit products on the market and monitor the market operation status. Once counterfeit products are found, they will fully cooperate with local industrial and commercial law enforcement departments to carry out anti-counterfeiting work.
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