April Fool's Hardware Merchants "Lost"

April 1 this April is April Fool's Day, the so-called holiday is the best time for business activities, but the author found that the general business have dispelled the idea of ​​doing advertising on April Fool's Day, but the direct direction of the promotion of five Labor Day.

"It is better not to engage in complaints than to not engage in good practices. Even if they engage in promotional activities, consumers may not believe it or even suspect that they are teasing themselves." A building hardware owner in Hangzhou Jianhua Hardware Market told the website.

To this end, this site I visited a large number of hardware and electrical machinery shops, to understand the 2011 April Fools Day hardware and electrical circle promotion.

Business: April Fool's Day can not make promotions Shantou, a business owner of the king of the building hardware said: April Fool's Day is different from the general holiday, the first mention of the Fool, we first think of is "spoofing", it is different from the previous "315" Consumers Association On the day, you can create a promotion program by playing the gimmick of “returning old and new customers”.

Consumers: seldom saw the April Fool's Day sale Sun Yu, who recently lived in Yuhang District, told reporters: “Recently, there was a renovation day in the spring and I wanted to refurbish the furniture, but I noticed that the golden period for promotion is all 51. It's a pity.”

In terms of the authenticity of the April Fool's Day promotional activities, the general consumers did not think too much about it. Before participating in some promotional signage activities, they would definitely ask the sellers inquiries. The oolong event can be avoided.

Planning experts: April Fool's Day "Fools" has become obsolete with Valentine's Day as a "romantic robbery", Singles Festival became a "single carnival", and now many festivals have been given new meaning, including the April Fool's Day and then "Fools "It is also out of date.

Some people in the industry have stated that it is very easy to cause homogenous competition and even fall into a vicious circle. Therefore, festivals like “April Fools Day” that were previously relatively bleak can also be used as promotional days. Of course, this is a test of the company's planning ability.

The day after April Fool's Day is over, but the vast majority of hardware merchants still did not play any promotion advertising.

Hardware business is so lukewarm April Fool's Day, I do not know that they are afraid of "distrust" in the consumer troubled upper body it? Or are you used to "forsaking" April Fool's Day, and suspect that "tricks" promotions will incur a large number of complaints? Whether it is the former or the latter, the author still believes that companies that dare to innovate holiday promotions can play a part in it.