China's stone industry forecast and response in 2009

According to the predictions of many experts, the impact of the international financial crisis on the real economy will be fully demonstrated in the first half of 2009: However, because China's stone industry is basically order-based production, and various types of construction projects generally have a civil construction to renovation. The cycle around the year. Therefore, the impact of the financial crisis on China's stone industry is lagging behind other industries, and it must cause us to pay close attention to the industry's operation trend in the next six months. For the Chinese stone industry, the challenge and the unfavorable side come from external demand and export. The demand for internal demand, that is, the domestic market demand, has sharply decreased, which has hit China's stone industry. This is what most people are worried about. However, some people are not so pessimistic. They believe that in the face of the crisis, countries have quickly taken strong measures in a short period of time.

Since China's stone industry has been in the development mode of market economy for a long time, the degree of marketization is very high, and the market's ability to adapt is very strong. For China's stone industry, on the one hand, although in 2008, China's m mouth Europe, the United States, Japan, Korea, etc. The growth rate of stone in major countries and regions is slowing down, but the stone consumption potential of emerging countries such as Russia, Saudi Arabia, UAE and other energy-producing countries has already appeared. The total and total amount of stone exports in China still grow. Therefore, 2009 As long as we continue to consolidate the traditional market and focus on exploring the markets of emerging industrial countries and oil exporting countries, China's stone exports can quickly return to the pre-crisis growth level, and may even occupy more international market share after the crisis. On the other hand, in the 4 trillion domestic demand expansion plan that has been introduced in China and the ten major industrial revitalization plans that have been or will be introduced, the emphasis is on infrastructure, people's livelihood projects, pillar industries, growth, structure adjustment, and upgrading of industries. Content, this will certainly drive the domestic stone market, especially the hot spots of domestic stone consumption. For example, the construction of Tianjin Binhai New Area will drive economic growth in the Bohai Rim region. The massive investment of the Shanghai World Expo will drive the Yangtze River Delta region, the western development, and the northeast. The revitalization of the old industrial base, the Wuhan urban agglomeration, the Changsha-Zhuzhou-Xiangtan urban agglomeration, the rise of the central region, the restoration and reconstruction of the earthquake-stricken areas, the urbanization and the vast rural market demand will all drive the development of the decoration industry and greatly stimulate the consumption of stone; third parties However, the international oil price has fallen sharply, and it is difficult to rise in the short-term and short-term, which brings new opportunities for industry consolidation and the expansion of advantageous enterprises.

In the face of the crisis, in 2009 China's stone industry and enterprises should focus on the following three aspects of work
1. Practicing internal strength: Stone enterprises should stick to their main business, from optimizing internal management, rationalizing corporate profit model, changing marketing methods, reducing procurement and production costs, collecting collections of goods, improving the technical level of enterprises and the quality of employees, as soon as possible. Improve the core competitiveness of enterprises:

2. Adjust the structure. The industry structure includes corporate structure, product structure and market structure. It is recommended that relevant national and local authorities support large enterprises and competitive small and medium-sized enterprises to take advantage of their advantages and eliminate backward enterprises. At the same time, enterprises should focus on developing potential markets and products with high added value and market needs, and extending the industrial chain. To guide the market consumption; in particular, we must vigorously explore the vast rural market in China, the hot spot market supported by the state, and the markets of some emerging industrial countries, and implement a diversified business strategy.

3. Promote transformation. We must upgrade the labor-intensive “traditional stone industry” that has already formed into a “modern stone industry” to create a resource-saving, production-clean, product-standard and environment-friendly industry.

In short, in the face of the impact of the international financial tsunami on the real economy, we can neither be overly pessimistic nor blindly optimistic. China's stone industry must work hard, continue to implement diversification strategies and brand strategies, and focus on adjusting corporate structure, market structure and Product structure, do a good job of two "transformation", that is, relying on the concentrated input of resource elements, and transforming to the benefit output relying on technology and brand value-added; earning meager profits through processing and production links, and expanding the industrial chain and industry The system, enhance the transformation of core competitiveness, and unswervingly move toward the development goal of the modern stone industry. We believe that the stone industry is about to usher in new development opportunities.

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