Zhejiang Cixi boosts footwear and other industrial brand construction

Recently, many enterprises in Cixi, Zhejiang Province have received a "trademark brand development proposal", which is printed with the conditions for the declaration of China's famous and provincial and municipal famous trademark qualifications and brand development strategies, recommendations, etc., as long as a company in the book, trademarks Declarations and plans are as tailored as they are convenient and clear. This is one of the specific service contents of the newly established brand building work guidance station.

It is understood that the Cixi Private Individual Association Yulin Branch and Yulin Industry and Commerce Institute will further guide, encourage and support enterprises to register trademarks, use trademarks, and protect trademarks, creating a brand-name atmosphere of “small enterprises have brands and large companies create famous brands”. Established branding work guidance stations for Xinpu, Yulin, Qiaotou, and Shengshan, and promoted trademark brand construction laws and regulations to enterprises in jurisdictions, spurred entrepreneurial enthusiasm, rationalized brand creation ideas, and conducted investigations based on the company’s industrial characteristics and brand status. , tailor-made for the company "create a license."

In recent years, Xinpu, Yulin, Qiaotou and Shengshan towns have implemented industrial clusters and transformation development strategies, forming a pattern of economic development with private economy as the main body. At present, these four towns already have more than 10,000 enterprises of various types, 21 enterprises with an annual output value exceeding 100 million yuan, and 16 state-level high-tech enterprises. They have built a nationwide home appliance base in Xinpu Township, and a national cloth corner clothing in Shengshan Town. Production bases, Yulin Township domestic shoes and hats electronic network base, Yantou Village, Qiaotou Town, waste plastics recycling resource base and other five industrial clusters, formed a home appliance, mechanical bearings, clothing cloth shoes and caps and electronic networks, solar energy The five pillar industries of photovoltaic and waste plastics rejuvenation resources have become the world's largest sales and licensing solar photovoltaic production base and the country’s largest home appliance production base. At the same time, under the guidance of the “industry + farmer + base” agricultural industrialization development model, a 30,000 mu grape base, 20,000 mu foreign currency earning vegetable base, and 100,000 mu sea-farming culture base have been formed, enjoying the “hometown of Chinese home appliances and grapes”. Reputation. So far, the town has owned 27 national brands, including 11 famous Chinese products, 15 well-known Chinese trademarks, and 1 famous Chinese export brand; over 20 provincial famous brand products and famous brands.

Nowadays, the township brand construction work guidance station has erected a bridge between the enterprise and the industry and commerce departments, and formed a new pattern of town brand construction based on industry and commerce as the leading factor, the township government as the basis, and the full-time professional staff as the basis.