Light luxury British furniture is favored by middle and high income consumers

On the afternoon of the 26th, a British culture event held at Fuyi Home Guangzhou Tianhe Flagship Store attracted many middle-and-high-level white-collar workers from Guangzhou. The audience not only listened to Yang Jialing, an associate professor at the University of Edinburgh's Art Institute in the UK, but also explained British culture. Interested in the British wind new furniture launched by the well-known mid-to-high-end home furnishing brand Fukui Home FOOKYIK.

The new British style launched by Fuyi Home FOOKYIK

The new furniture products launched by Fuyi Home include the “Wingshabao” British luxury series, which focuses on the rich market, the “English Classic” light luxury series and the “Wood Bridge Town” leisure garden series, which focus on the upstart and middle-class consumer markets. Among them, the English classic "light luxury series" is particularly concerned.

According to relevant data, at present, the size of China's British-style furniture market has exceeded 10 billion yuan, and it shows a gradual growth trend. The purchasing group covers middle and high income people in many fields such as fashion, culture and business.

Previously, the mainland's high-end British furniture market mainly consisted of two styles, one was the luxury design of the British royal court, and the other was the English rural pastoral style, but these two designs could not meet the needs of all high-end consumer groups.

In recent years, with the growth of a new generation of intellectual elites, the design and decoration are relatively simple, the quality is first-class, and the lighter luxury products with more affordable prices are increasingly favored by this group. The listing of Fuying Home's "English Classic" series of furniture is a wise move to adapt to this trend.

According to industry insiders, the emergence of “English Classic” is a new development opportunity for British furniture. People with rich knowledge and international vision prefer this kind of light luxury furniture.

It is understood that in addition to Fu Yi Home has launched a variety of styles of luxury furniture, some imported furniture brands are also in action, some analysts believe that in the next three to five years, high-end British furniture will use light luxury to achieve new increase.

In fact, according to the relevant person in charge of Fuyi Home Guangzhou flagship store, in the current situation of the overall slowdown of the mainland furniture industry, the store’s performance so far this year has increased by nearly 30% compared with last year, of which a large part of sales That is, sales from English furniture. Fuyi Home was founded by the Macau family company and is headquartered in the industrial zone of Banfu Town, Zhongshan City. The company has been mainly engaged in the manufacture of European and American export furniture until 2008. In February 2008, the company set up a domestic sales team to focus on the domestic market and established direct sales stores in many cities in the Mainland.

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