The integration of brands, capital operations, and corporate alliances are becoming more active. This is one of the most significant features of the integrated ceiling industry this year. The industry reshuffle soon, and competition will force brands to segment customers in the market, creating a new pattern in brand segmentation.
Industry analysis: In 2011, raw material prices on integrated ceilings rose a price in a matter of months or even a month or two. An operator who worked in multi-year integrated ceilings told reporters: “Even every month's shipping price is Not the same, the factory only told the price increase. As for what reason, it was too lazy to ask. "But the fierce competition has caused the sellers not to dare to raise prices. Many people have to reluctantly reduce profits. From the point of view of the main body of the consumer market, consumers are more and more rational, and the popular price promotions in previous years have lost the power of the past. In addition, due to the impact of national policies, brand competition is fierce, and to a certain extent, marketing costs are continuously rising, and traditional marketing models are facing severe challenges.
The future is a time when competition and cooperation coexist. The integrated ceiling market next year is a year of comprehensive competition. With the sharp increase in the prices of oil and production materials and the arrival of a large number of stores, products and brands have followed up significantly. The era of competition and integration has come, next year. How to meet the challenges of integrated ceiling? Experts pointed out that due to shortage of resources and the impact of national policies, product prices will tend to rise. Industry insiders pointed out that market competition is an inevitable phenomenon in the development of market economy, and the future is an era in which competition and cooperation coexist.
Competition and cooperation are reflected in different aspects. For the integrated ceiling companies themselves, they must identify the market positioning, customer positioning, brand positioning, establish a unique brand personality, enhance their own competitiveness, and occupy and expand the market.
In addition, the future market will require cooperation and co-existence between relevant companies to attack the market in a group form. This requires companies of all brands to be good at sharing interests with Others, make good use of the leveraging principle of resource integration, and develop peer and cross-industry alliances to complement each other's strengths, give full play to the power of group operations, and create innovative profit models so that alliance companies can enjoy each other. The greatest value to achieve mutual benefit and win-win.
The business model is increasingly cruel, how can we get greater development?
A dealer who has been engaged in the integrated ceiling industry for many years stated: “All brands are more and more down-to-earth, no longer playing with the speculative concept of no-nothing, the terminal store image is transformed according to needs, and after-sales service is gradually strengthened... This series of changes are It shows that each brand has entered the construction phase of the brand connotation, which will make the brand's personality more and more obvious.The more prominent each brand's personality is, the more focused target customers are, and the more consumer groups with different needs will understand each other. The direction of choice is to focus on the relevant brands. The whole integrated ceiling market will not appear antibacterial because of a certain brand, and the whole industry will be antibacterial.
Industry analysis: In 2011, raw material prices on integrated ceilings rose a price in a matter of months or even a month or two. An operator who worked in multi-year integrated ceilings told reporters: “Even every month's shipping price is Not the same, the factory only told the price increase. As for what reason, it was too lazy to ask. "But the fierce competition has caused the sellers not to dare to raise prices. Many people have to reluctantly reduce profits. From the point of view of the main body of the consumer market, consumers are more and more rational, and the popular price promotions in previous years have lost the power of the past. In addition, due to the impact of national policies, brand competition is fierce, and to a certain extent, marketing costs are continuously rising, and traditional marketing models are facing severe challenges.
The future is a time when competition and cooperation coexist. The integrated ceiling market next year is a year of comprehensive competition. With the sharp increase in the prices of oil and production materials and the arrival of a large number of stores, products and brands have followed up significantly. The era of competition and integration has come, next year. How to meet the challenges of integrated ceiling? Experts pointed out that due to shortage of resources and the impact of national policies, product prices will tend to rise. Industry insiders pointed out that market competition is an inevitable phenomenon in the development of market economy, and the future is an era in which competition and cooperation coexist.
Competition and cooperation are reflected in different aspects. For the integrated ceiling companies themselves, they must identify the market positioning, customer positioning, brand positioning, establish a unique brand personality, enhance their own competitiveness, and occupy and expand the market.
In addition, the future market will require cooperation and co-existence between relevant companies to attack the market in a group form. This requires companies of all brands to be good at sharing interests with Others, make good use of the leveraging principle of resource integration, and develop peer and cross-industry alliances to complement each other's strengths, give full play to the power of group operations, and create innovative profit models so that alliance companies can enjoy each other. The greatest value to achieve mutual benefit and win-win.
The business model is increasingly cruel, how can we get greater development?
A dealer who has been engaged in the integrated ceiling industry for many years stated: “All brands are more and more down-to-earth, no longer playing with the speculative concept of no-nothing, the terminal store image is transformed according to needs, and after-sales service is gradually strengthened... This series of changes are It shows that each brand has entered the construction phase of the brand connotation, which will make the brand's personality more and more obvious.The more prominent each brand's personality is, the more focused target customers are, and the more consumer groups with different needs will understand each other. The direction of choice is to focus on the relevant brands. The whole integrated ceiling market will not appear antibacterial because of a certain brand, and the whole industry will be antibacterial.
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